Is bowie knife profitable to sell on Amazon United States?

The niche generates $43K/yr across 81 tracked products. 2 of 6 products launched in the last 360 days are still selling. 90-day search growth is -21.3%. Flapen's verdict: Skip it (39/100).

How competitive is the bowie knife niche?

22 brands and 54 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 82% of demand.

What do buyers complain about in bowie knife?

Top complaints mined from reviews: Size-Overall, Durability, Value For Money. The return rate is 3.4%.

When does demand for bowie knife peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 3.5× the quietest.

What does it cost to enter the bowie knife niche?

Listings span $8.37–$156.69; the average listing price is $38.70 (sweet spot $15–$100). The average incumbent carries 1,965 reviews — the moat a new listing must climb.

bowie knife

Skip it

Weak search conversion (0.2%) — this niche doesn't clear our bar today.

Avg price

Incredible$38.70

avg listing price — sweet spot $15–$100

Competition

Great22%

top-5 click share — an open shelf

Price range

Good$8.37–$156.69

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay1,964.69

avg incumbent reviews — the moat a new listing must climb

Returns

Okay3.4%

return rate — above 5% kills the launch gate

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-21.3%

90-day search growth — must beat 0% to launch

Market size

Bad$43K

$43K/yr · 526K searches

Conversion

Bad0.2%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, bowie knife is a $43K/yr Amazon United States market (526K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 39/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

bowie knife market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: $97K–$116K; units × avg price
Conversion rate: 0.2%
Avg BSR: #4,413
Page quality: 0%
Prime: 95%
Sponsored: 80%
Out of stock: 3.6%
Avg brand age: 48 months
Avg seller age: 160 days

Competition & brand share

Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.

Brands

22 rising

Sellers

Top-5 brand share

82%

Top 20: 99%

Top-5 click share

22%

Top 20: 55%

Open market

16%

Mossy Oak70%
NOMAD4%
Mooselander4%
Nuthin Fancy2%
North Mountain Gear2%
BLOCKER OUTDOORS2%
Open — no brand owns it (16 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -21.3% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.5×

Open Trend

Top bowie knife search terms

mossy oak193K/yr -14.7%0.1% conv.
mossy oak bottomland170K/yr -37.4%0.5% conv.
mossy oak shirt54K/yr +74.8%0.3% conv.
mossy oak camo24K/yr -34.2%0.2% conv.
bottomland hoodie15K/yr -52.1%0.3% conv.
mossy oak shirts for men7K/yr +3.1%0.4% conv.
mossy oak bottomland hoodie15K/yr -54.6%0.6% conv.
bottomland camo hoodie23K/yr -68.8%0.3% conv.
mossy oak bottomland camo8K/yr -46.6%0.0% conv.
mossy oak store5K/yr -38.3%0.1% conv.

All search terms

Top bowie knife products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Mossy Oak Mens Camo Hunting Shirt Short Sleeve Cotton

Mossy Oak$18.954.7★967 rev

Mossy Oak Mens Camo Hunting Hoodie Performance Fleece

Mossy Oak$35.364.4★2,222 rev

Mossy Oak Mens Tibbee Technical Lightweight Camo Hunting Shirt X-Large Original Bottomland

Mossy Oak$53.074.6★430 rev

Mossy Oak mens Camo Hunting for Men Long Sleeve Shirt Bottomland X-Large US

Mossy Oak$18.804.6★3,123 rev

Mossy Oak Mens Standard Camo Hoodie Lightweight Hunting Shirts Bottomland Large

Mossy Oak$43.614.5★363 rev

Newest

by launch date

Nuthin Fancy CO Graphic Logo Tee Classic T-Shirt with Bold Back Logo Design Mossy Oak - Original Bottomland Large

Nuthin Fancy$39.8730 rev

1y ago

Mossy Oak Mens Camo Short Sleeve Cotton Crewneck Tees Unisex Adult Shirts (US Alpha XX-Large Regular Regular Mossy Oak Country Roots)

Bell Rangers$8.3739 rev

1y ago

Mooselander Men Patriotic Camo T-Shirt: USA Flag Embroidery Camouflage Street & Gym Wear Chest Pocket Hunting Apparel Mossy Oak New Bottom Land XXL

Mooselander$19.9510 rev

2y ago

Mossy Oak Youth Hunting Clothes Boys Camo Shirt Short Sleeve Cotton

Mossy Oak$15.6446 rev

2y ago

Mossy Oak Mens Standard Camo Hoodie Lightweight Hunting Shirts Bottomland Large

Mossy Oak$43.61363 rev

4y ago

What buyers say about bowie knife

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall19%

“Fit great”

Quality-Overall19%

“Great shirt quality”

Comfort-Overall13%

“So comfy”

Advertised Vs Actual Product5%

“Appearance as shown”

Weight Light4%

“Very lightweight and comfortable just like all hey dudes”

Breathability4%

“breathable”

Value For Money4%

“Good deal”

Color3%

“Color is nice”

Material Quality2%

“The fabric feels soft and breathable, which makes it comfortable for everyday wear — whether Im out running errands or just chilling at home”

Soft Feel2%

“Its not rough on the skin at all”

What buyers complain about

Size-Overall21%

“Tight fit”

Durability13%

“Cracks easily”

Value For Money9%

“Not worth the price”

Material Quality6%

“definitely not the durable material we are looking for”

Thickness5%

“These are thin”

Quality-Overall4%

“What a piece of junk”

Advertised Vs Actual Product3%

“Big orange logo not as shown”

Comfort-Overall3%

“makes it uncomfortable”

Stretchability/Expandability/Elasticity2%

“has no stretch to it at all anymore”

Color2%

“Does not match the color of my other badlands”

Top return reasons

Size-Overall56%

Material Quality7%

Length5%

Advertised Vs Actual Product5%

Waist Fit4%

Color3%

Sleeve Fit3%

Chest Fit2%

Thigh Fit2%

Value For Money2%

Common questions

Is bowie knife profitable to sell on Amazon United States?: The niche generates $43K/yr across 81 tracked products. 2 of 6 products launched in the last 360 days are still selling. 90-day search growth is -21.3%. Flapen's verdict: Skip it (39/100).
How competitive is the bowie knife niche?: 22 brands and 54 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 82% of demand.
What do buyers complain about in bowie knife?: Top complaints mined from reviews: Size-Overall, Durability, Value For Money. The return rate is 3.4%.
When does demand for bowie knife peak?: Demand peaks in Oct–Nov–Dec; the busiest month runs 3.5× the quietest.
What does it cost to enter the bowie knife niche?: Listings span $8.37–$156.69; the average listing price is $38.70 (sweet spot $15–$100). The average incumbent carries 1,965 reviews — the moat a new listing must climb.