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Bow Sweater

Fail

Shoppers spend an estimated $0 a year here, so Bow Sweater is a Fail.

Flapen Score
44
44 / 100
Ranks 9,144 of 16,930 Clothing, Shoes & Jewelry niches · −1 vs the category median of 45
Market size
$0/yr1.6M searches / yr
90-day growth
-88.8%search demand this quarter
Competition
15%top-5 click share · 54 brands · 59 sellers

Flapen Score

Bow Sweater against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Bow Sweater is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bow Sweater market on Amazon at a glance

Shoppers on Amazon United States searched for Bow Sweater 1.6M times last year and spent an estimated $0. The top 5 brands take 42% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -88.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
1.6M
Growth, 90 days vs prior 90
-88.8%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Peak month
December111.4× the quietest month
Top search term
bow sweater365K searches a year

02 · Price

A sale here is worth $28.19.

Listings sell for $28.19 on average, from $7.07 to $44.38. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $28.19 that is $0 to $3K a year per listing.

Average price
$28.19inside the $15 to $100 sweet spot
Price range
$7.07–$44.38
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
19.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 10.4% of listings are out of stock. The average listing ranks #2,010 within Sweaters. It carries 426 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
99%
Out of stock, average day
10.4%
Average rank
#2,010in Sweaters
Average rating
4.29 starsAmazon United States average 4.42 stars
Average reviews
426per listing
Listings tracked
182

04 · Newcomers

4 of last year's 92 launches cleared the first-year sales bar.

92 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
92
Successful launches
4Amazon's first-year sales bar
Average brand age
21 months

Products

Top Bow Sweater products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 15% of clicks. An open shelf where new products get seen.

Brands

54 rising

Sellers

59

Top-5 brand share

42%

Top 20: 87%

Top-5 click share

15%

Top 20: 37%

Open market

52%

  • Brand 111%
  • Brand 29%
  • Brand 38%
  • Brand 47%
  • Brand 57%
  • Brand 65%

Demand

Bow Sweater search demand

Weekly searches over the year, seasonality beneath. Pick a range.

250K150KHoliday '24Black Friday '25Holiday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 111.4×

Search terms

Top Bow Sweater search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bow sweater365K/yr
  • bow cardigan77K/yr
  • bow sweatshirt79K/yr
  • bow sweater women423K/yr
  • sweater with bows108K/yr
  • bow cardigan for women52K/yr
  • cardigan with bows26K/yr
  • pink bow sweater38K/yr
  • bow clothes women13K/yr
  • bow sweatshirt women34K/yr

Reviews and returns

What reviews say buyers love and hate about Bow Sweater

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Size-Overall”
26%of negative reviews mention “Size-Overall”
19.4%of orders come back
“Runs a little big”
A buyer, on “Size-Overall”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Bow Sweater questions

Answered from the same tracked data.