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Bow Purse

Fail

Buyers convert on only 0.6% of searches, so Bow Purse is a Fail.

Flapen Score
49
49 / 100
Top 33% of 16,930 Clothing, Shoes & Jewelry niches · +4 vs the category median of 45
Market size
$60K/yr339K searches / yr
90-day growth
-19.9%search demand this quarter
Competition
25%top-5 click share · 52 brands · 58 sellers

Flapen Score

Bow Purse against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Bow Purse is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bow Purse market on Amazon at a glance

Shoppers on Amazon United States searched for Bow Purse 339K times last year and spent an estimated $60K. The top 5 brands take 38% of clicks. Demand peaks in Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 339K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -19.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $60K a year.

Searches, last 12 months
339K
Growth, 90 days vs prior 90
-19.9%
Conversion, latest week
0.6%
Market size, estimated
$60Ka year
Peak month
December2.5× the quietest month
Top search term
bow purse101K searches a year

02 · Price

A sale here is worth $28.86.

Listings sell for $28.86 on average, from $10.15 to $80.13. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $28.86 that is $0 to $3K a year per listing.

Average price
$28.86inside the $15 to $100 sweet spot
Price range
$10.15–$80.13
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
7.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #1,440 within Clutches & Evening Bags. It carries 242 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
6.4%
Average rank
#1,440in Clutches & Evening Bags
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
242per listing
Listings tracked
98

04 · Newcomers

10 of last year's 28 launches cleared the first-year sales bar.

28 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
28
Successful launches
10Amazon's first-year sales bar
Average brand age
24 months

Products

Top Bow Purse products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 25% of clicks. An open shelf where new products get seen.

Brands

52 falling

Sellers

58

Top-5 brand share

38%

Top 20: 79%

Top-5 click share

25%

Top 20: 49%

Open market

58%

  • Brand 113%
  • Brand 28%
  • Brand 36%
  • Brand 45%
  • Brand 55%
  • Brand 64%

Demand

Bow Purse search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Holiday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 2.5×

Search terms

Top Bow Purse search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bow purse101K/yr
  • bow bag66K/yr
  • coquette purse32K/yr
  • bow clutch21K/yr
  • pink bow purse25K/yr
  • purse with bow18K/yr
  • bow clutch purse10K/yr
  • black bow purse13K/yr
  • white bow purse7K/yr
  • bow purses for women13K/yr

Reviews and returns

What reviews say buyers love and hate about Bow Purse

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
27%of negative reviews mention “Size-Overall”
7.3%of orders come back
“Its too small”
A buyer, on “Size-Overall”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Bow Purse questions

Answered from the same tracked data.