Bow Purse
FailBuyers convert on only 0.6% of searches, so Bow Purse is a Fail.
- Flapen Score
- 49 / 100Top 33% of 16,930 Clothing, Shoes & Jewelry niches · +4 vs the category median of 4549
- Market size
- $60K/yr339K searches / yr
- 90-day growth
- -19.9%search demand this quarter
- Competition
- 25%top-5 click share · 52 brands · 58 sellers
Flapen Score
Bow Purse against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Bow Purse is stronger. Inside it, weaker.
Market
The Bow Purse market on Amazon at a glance
Shoppers on Amazon United States searched for Bow Purse 339K times last year and spent an estimated $60K. The top 5 brands take 38% of clicks. Demand peaks in Dec. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 0.6% of those searches ended in a purchase.
Shoppers searched for this 339K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -19.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $60K a year.
- Searches, last 12 months
- 339K
- Growth, 90 days vs prior 90
- -19.9%
- Conversion, latest week
- 0.6%
- Market size, estimated
- $60Ka year
- Peak month
- December2.5× the quietest month
- Top search term
- bow purse101K searches a year
02 · Price
A sale here is worth $28.86.
Listings sell for $28.86 on average, from $10.15 to $80.13. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $28.86 that is $0 to $3K a year per listing.
- Average price
- $28.86inside the $15 to $100 sweet spot
- Price range
- $10.15–$80.13
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 7.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #1,440 within Clutches & Evening Bags. It carries 242 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 100%
- Out of stock, average day
- 6.4%
- Average rank
- #1,440in Clutches & Evening Bags
- Average rating
- 4.43 starsAmazon United States average 4.42 stars
- Average reviews
- 242per listing
- Listings tracked
- 98
04 · Newcomers
10 of last year's 28 launches cleared the first-year sales bar.
28 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 28
- Successful launches
- 10Amazon's first-year sales bar
- Average brand age
- 24 months
Products
Top Bow Purse products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 25% of clicks. An open shelf where new products get seen.
Brands
52 falling
Sellers
58
Top-5 brand share
38%
Top 20: 79%
Top-5 click share
25%
Top 20: 49%
Open market
58%
- Brand 113%
- Brand 28%
- Brand 36%
- Brand 45%
- Brand 55%
- Brand 64%
Demand
Bow Purse search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.5×
Search terms
Top Bow Purse search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- bow purse101K/yr
- bow bag66K/yr
- coquette purse32K/yr
- bow clutch21K/yr
- pink bow purse25K/yr
- purse with bow18K/yr
- bow clutch purse10K/yr
- black bow purse13K/yr
- white bow purse7K/yr
- bow purses for women13K/yr
Reviews and returns
What reviews say buyers love and hate about Bow Purse
We read the reviews and the return reasons for every product selling here.
“Its too small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bow Purse questions
Answered from the same tracked data.









