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Bow Necklace

Maybe

The average product has only 176 reviews. But demand is soft, at -33.6% this quarter, so Bow Necklace is a Maybe.

Flapen Score
54
54 / 100
Top 17% of 16,930 Clothing, Shoes & Jewelry niches · +9 vs the category median of 45
Market size
$181K/yr532K searches / yr
90-day growth
-33.6%search demand this quarter
Competition
39%top-5 click share · 27 brands · 31 sellers

Flapen Score

Bow Necklace against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Bow Necklace is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bow Necklace market on Amazon at a glance

Shoppers on Amazon United States searched for Bow Necklace 532K times last year and spent an estimated $181K. The top 5 brands take 48% of clicks. Demand peaks in Nov–Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 2.6% of those searches ended in a purchase.

Shoppers searched for this 532K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -33.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $181K a year.

Searches, last 12 months
532K
Growth, 90 days vs prior 90
-33.6%
Conversion, latest week
2.6%
Market size, estimated
$181Ka year
Peak month
December5.7× the quietest month
Top search term
bow necklace205K searches a year

02 · Price

A sale here is worth $12.92.

Listings sell for $12.92 on average, from $6.16 to $78.03. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $12.92 that is $3K to $6K a year per listing.

Average price
$12.92under the $15 to $100 sweet spot
Price range
$6.16–$78.03
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
$3K–$6K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #2,137 within Chokers. It carries 176 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
2.2%
Average rank
#2,137in Chokers
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
176per listing
Listings tracked
34

04 · Newcomers

3 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
3Amazon's first-year sales bar
Average brand age
21 months

Products

Top Bow Necklace products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

Brands

27 falling

Sellers

31

Top-5 brand share

48%

Top 20: 93%

Top-5 click share

39%

Top 20: 83%

Open market

47%

  • Brand 117%
  • Brand 211%
  • Brand 37%
  • Brand 47%
  • Brand 55%
  • Brand 65%

Demand

Bow Necklace search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KHoliday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.7×

Search terms

Top Bow Necklace search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bow necklace205K/yr
  • bow jewelry61K/yr
  • gold bow necklace43K/yr
  • bow necklace gold47K/yr
  • silver bow necklace29K/yr
  • bow necklace silver27K/yr
  • bow necklaces for women24K/yr
  • gold bow necklace for women18K/yr
  • bow necklace for girls16K/yr
  • necklace bow7K/yr

Reviews and returns

What reviews say buyers love and hate about Bow Necklace

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Durability”
1.8%of orders come back
“Broke already :”
A buyer, on “Durability”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Bow Necklace questions

Answered from the same tracked data.