Bow Heels
FailAn estimated 14.7% of orders come back, so Bow Heels is a Fail.
- Flapen Score
- 47 / 100Top 41% of 16,930 Clothing, Shoes & Jewelry niches · +2 vs the category median of 4547
- Market size
- $29K/yr518K searches / yr
- 90-day growth
- -7.2%search demand this quarter
- Competition
- 7%top-5 click share · 99 brands · 120 sellers
Flapen Score
Bow Heels against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Bow Heels is stronger. Inside it, weaker.
Market
The Bow Heels market on Amazon at a glance
Shoppers on Amazon United States searched for Bow Heels 518K times last year and spent an estimated $29K. The top 5 brands take 49% of clicks. Demand peaks in Sep–Oct–Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 0.1% of those searches ended in a purchase.
Shoppers searched for this 518K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -7.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $29K a year.
- Searches, last 12 months
- 518K
- Growth, 90 days vs prior 90
- -7.2%
- Conversion, latest week
- 0.1%
- Market size, estimated
- $29Ka year
- Peak month
- September3.6× the quietest month
- Top search term
- pink bow heels47K searches a year
02 · Price
A sale here is worth $37.08.
Listings sell for $37.08 on average, from $13.14 to $83.69. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $37.08 that is $0 to $4K a year per listing.
- Average price
- $37.08inside the $15 to $100 sweet spot
- Price range
- $13.14–$83.69
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 14.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #625 within Sandals. It carries 606 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 100%
- Out of stock, average day
- 4.6%
- Average rank
- #625in Sandals
- Average rating
- 4.37 starsAmazon United States average 4.42 stars
- Average reviews
- 606per listing
- Listings tracked
- 442
04 · Newcomers
10 of last year's 203 launches cleared the first-year sales bar.
203 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 203
- Successful launches
- 10Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Bow Heels products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 7% of clicks. An open shelf where new products get seen.
Brands
99 falling
Sellers
120
Top-5 brand share
49%
Top 20: 77%
Top-5 click share
7%
Top 20: 20%
Open market
57%
- Brand 113%
- Brand 212%
- Brand 37%
- Brand 44%
- Brand 54%
- Brand 63%
Demand
Bow Heels search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Dec · busiest ÷ quietest = 3.6×
Search terms
Top Bow Heels search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- pink bow heels47K/yr
- white heels bow24K/yr
- bow kitten heels31K/yr
- gold bow heels57K/yr
- bow shoes39K/yr
- pink heels with bow39K/yr
- kitten heels with bow24K/yr
- silver bow heels30K/yr
- gold heels with bow39K/yr
- ribbon heels19K/yr
Reviews and returns
What reviews say buyers love and hate about Bow Heels
We read the reviews and the return reasons for every product selling here.
“Run Large”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bow Heels questions
Answered from the same tracked data.









