bottomland face mask
Skip itA small market ($6K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible$22.80avg listing price — sweet spot $15–$100
Review moat
Great323.06avg incumbent reviews — the moat a new listing must climb
Price range
Great$7.97–$40.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-22.1%90-day search growth — must beat 0% to launch
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Market size
Bad$6K$6K/yr · 28K searches
According to Flapen's Amazon United States niche tracking, bottomland face mask is a $6K/yr Amazon United States market (28K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
bottomland face mask market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $29K–$34K
- units × avg price
- Conversion rate
- 1.0%
- Avg BSR
- #1,802
- Page quality
- 0%
- Prime
- 86%
- Sponsored
- 71%
- Out of stock
- 14.7%
- Avg brand age
- 54 months
- Avg seller age
- 181 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
17 rising
Sellers
38
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
46%
Top 20: 89%
Open market
17%
- Mossy Oak28%
- Drake Waterfowl21%
- QuikCamo10%
- North Mountain Gear10%
- NOMAD7%
- Buff7%
- Open — no brand owns it (11 brands, 17%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -22.1% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 194.3×
Top bottomland face mask search terms
- bottomland face mask13K/yr
- mossy oak bottomland face mask5K/yr
- mossy oak face mask4K/yr
- bottomland neck gaiter6K/yr
Top bottomland face mask products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mossy Oak Camo Mesh Hunting Face Mask
Mossy Oak$16.254.6★524 rev
Drake Waterfowl Performance Stretch-Fit Half Mask - Stretch Knit Flexible Breathable Hunting Mask w/Perforated Holes Bottomland
Drake Waterfowl$31.644.8★8 rev
Mossy Oak Camo Mesh Hunting Face Mask
Mossy Oak$18.014.6★1,431 rev
Buff CoolNet UV Neck Gaiter UPF 50 Sun Protection Breathable Cooling Bandana Versatile Quick Dry Face Mask Bottomland Adult Size
Buff$26.044.7★478 rev
Drake Waterfowl Performance Stretch-Fit Half Mask - Stretch Knit Flexible Breathable Hunting Mask w/Perforated Holes Greenleaf
Drake Waterfowl$31.514.8★8 rev
Newest
by launch date
Nukem Breathable Mesh Facemask - Adjustable Hunting Mask in Bottomland
Nukem$23.0326 rev
MidwayUSA Mens Ambush Balaclava Mossy Oak Original Bottomland
Midway$16.641 rev
Drake Waterfowl Mens OlTom Early Bird Facemask - Hunting Breathable Stretch Sun Protection Camo Full Face Headcover Balaclava Mossy Oak Bottomland
Drake Waterfowl$40.814 rev
Nomad Mens VX3 Neck Gaiter Insulated Quiet Versatile Hunting Face and Neck Cover Mossy Oak Bottomland Camo One Size
NOMAD$34.6334 rev
Drake Waterfowl Performance Stretch-Fit Half Mask - Stretch Knit Flexible Breathable Hunting Mask w/Perforated Holes Bottomland
Drake Waterfowl$31.648 rev
Trending
90-day click momentumDrake Waterfowl Performance Stretch-Fit Half Mask - Stretch Knit Flexible Breathable Hunting Mask w/Perforated Holes Greenleaf
Drake Waterfowl$31.514.8★
WTACTFUL Camouflage Balaclava Face Mask Hood Ninja Outdoor Cycling Motorcycle Hunting Hiking Tactical Airsoft Paintball Gear Wind Dust Sun UV Breathable Full Face Mask SC-02
WTACTFUL$7.974.5★
Nukem Breathable Mesh Facemask - Adjustable Hunting Mask in Bottomland
Nukem$23.034.8★
QuikCamo Camo Face Mask (Mossy Oak Original Bottomland)
QuikCamo$20.934.4★
Mossy Oak Camo Hunting Face Mask Neck Gaiter
Mossy Oak$14.834.5★
What buyers say about bottomland face mask
What buyers praise and complain about, mined from review topics.What buyers love
“I like the size”
“Very breathable”
“its a great quality face mask”
“It's comfortable”
“Lightweight perfect fit”
“It holds warmth well”
“Good value”
“Worked great this duck season”
“The draw string is much better than the elastic that most of these come with”
“Good design”
What buyers complain about
“to loose”
“Very thin”
“the colors dont match the rest of the bottomland”
“odd smell to it”
“Falls very easily not comfortable”
“Too bright”
“The mesh for the face does not stretch much at all, so it is very tight on the nose and face”
“Cheap”
“Super cheap feeling”
“Won't keep you warm”
Top return reasons
Common questions
- Is bottomland face mask profitable to sell on Amazon United States?
- The niche generates $6K/yr across 35 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -22.1%. Flapen's verdict: Skip it (43/100).
- How competitive is the bottomland face mask niche?
- 17 brands and 38 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 76% of demand.
- What do buyers complain about in bottomland face mask?
- Top complaints mined from reviews: Size-Overall, Thickness, Color. The return rate is 0.9%.
- When does demand for bottomland face mask peak?
- Demand peaks in Nov–Dec; the busiest month runs 194.3× the quietest.
- What does it cost to enter the bottomland face mask niche?
- Listings span $7.97–$40.81; the average listing price is $22.80 (sweet spot $15–$100). The average incumbent carries 323 reviews — the moat a new listing must climb.