boston scally caps for men
Skip itSoft demand (-33.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$28.92avg listing price — sweet spot $15–$100
Competition
Great23%top-5 click share — an open shelf
Price range
Great$8.47–$51.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$436K$436K/yr · 1.2M searches
Brand share
Good73%top-5 brand share — brands hold most of the demand
Review moat
Okay1,643.6avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Returns
Bad7.6%return rate — above 5% kills the launch gate
Growth
Bad-33.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, boston scally caps for men is a $436K/yr Amazon United States market (1.2M searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Jan–Mar–Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
boston scally caps for men market data
- Units sold / yr
- 15K–20K
- avg 100–250/product
- Revenue / yr
- $434K–$578K
- units × avg price
- Conversion rate
- 1.3%
- Avg BSR
- #575
- Page quality
- 0%
- Prime
- 99%
- Sponsored
- 93%
- Out of stock
- 0.3%
- Avg brand age
- 49 months
- Avg seller age
- 175 days
Competition & brand share
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.Brands
38 falling
Sellers
58
Top-5 brand share
73%
Top 20: 92%
Top-5 click share
23%
Top 20: 49%
Open market
25%
- Boston Scally Co.52%
- VOBOOM12%
- Xinveen5%
- Senker Fashion3%
- Taidor2%
- YDO DSNER2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -33.6% search growth over the last 90 days.Peak months: Jan, Mar, Nov, Dec · busiest ÷ quietest = 5.6×
Top boston scally caps for men search terms
- boston scally caps for men378K/yr
- peaky blinders hat184K/yr
- boston scally105K/yr
- beret hat men99K/yr
- harrington hats for men11K/yr
- paperboy hat49K/yr
- newsies hat29K/yr
- boston scally caps for men summer13K/yr
- mens beret29K/yr
- linen flat cap12K/yr
Top boston scally caps for men products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
The Independence Boston Scally Cap - 8 Panel - Blue - Medium/Large (58cm)
Boston Scally Co.$49.194.6★128 rev
VOBOOM Mens Cotton Flat Ivy Gatsby Newsboy Driving Hat Cap (Style2-Black)
VOBOOM$13.444.6★14,855 rev
The Original Cool Air Boston Scally Cap - Breathable Newsboy Flat Cap - 8 Panel Fitted Hat for Men - Dark Grey - ML
Boston Scally Co.$49.714.6★224 rev
The Original Boston Scally Cap - The Peaky Newsboy Flat Cap - 8 Panel Hat for Men - Grey Herringbone - Medium/Large
Boston Scally Co.$49.814.7★1,006 rev
The Original Boston Scally Cap - The Scrapper Newsboy Flat Cap - 6 Panel Cotton Fitted Hat for Men - Black - Medium/Large
Boston Scally Co.$49.204.7★857 rev
Newest
by launch date
The Original Boston Scally Cap - Insulated Peaky Newsboy Flat Cap - 8 Panel Poly Wool Fitted Hat for Men - Cedar Moss - ML
Boston Scally Co.$49.2557 rev
YDO DSNER Newsboy Flat Cap (US Alpha X-Large Dark Gray)
YDO DSNER$22.196 rev
Newsboy Cap for Men Adjustable Flat Ivy Gatsby Cabbie Driving Hat Breathable Denim Cotton Golf Cap (Navy Blue)
PTDTSHOU$13.25170 rev
The Original Boston Scally Cap - The Kenmore Mens Flat Hat - Six Panel Newsboy Cap for Men - Black - ML
Boston Scally Co.$47.11126 rev
The Original Boston Scally Cap - The Dorchester Mens Flat Hat - Six Panel Newsboy Cap for Men - Green - XL
Boston Scally Co.$50.08127 rev
Trending
90-day click momentumNewsboy Cap for Men Adjustable Flat Ivy Gatsby Cabbie Driving Hat Breathable Denim Cotton Golf Cap (Navy Blue)
PTDTSHOU$13.254.6★
YDO DSNER Newsboy Flat Cap (US Alpha X-Large Dark Gray)
YDO DSNER$22.194.0★
Taidor Mens Denim Cotton Newsboy Cap Ivy Gatsby Driving Hunting Cabbie Hat Olive Green
Taidor$14.954.6★
The Original Cool Air Boston Scally Cap - Breathable Newsboy Flat Cap - 8 Panel Fitted Hat for Men - Dark Grey - S
Boston Scally Co.$49.924.6★
The Original Boston Scally Cap - Insulated Peaky Newsboy Flat Cap - 8 Panel Poly Wool Fitted Hat for Men - Cedar Moss - ML
Boston Scally Co.$49.254.8★
What buyers say about boston scally caps for men
What buyers praise and complain about, mined from review topics.What buyers love
“fit accurate”
“Excellent product”
“Excellent price”
“Comfortable to wear”
“Great style”
“color doesn't fade”
“The material is comfortable”
“as advertised”
“are lightweight — providing warmth”
“Lightweight and adjustable”
What buyers complain about
“All fit differently”
“Just very low quality”
“Does not hold color well”
“Wrinkles”
“Very expensive”
“cheap material”
“The hat was the wrong style for my face”
“Very thin”
“Stitching brakes”
“Not as advertised”
Top return reasons
Common questions
- Is boston scally caps for men profitable to sell on Amazon United States?
- The niche generates $436K/yr across 98 tracked products. 1 of 9 products launched in the last 360 days are still selling. 90-day search growth is -33.6%. Flapen's verdict: Skip it (47/100).
- How competitive is the boston scally caps for men niche?
- 38 brands and 58 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 73% of demand.
- What do buyers complain about in boston scally caps for men?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 7.6% — above our launch gate.
- When does demand for boston scally caps for men peak?
- Demand peaks in Jan–Mar–Nov–Dec; the busiest month runs 5.6× the quietest.
- What does it cost to enter the boston scally caps for men niche?
- Listings span $8.47–$51.45; the average listing price is $28.92 (sweet spot $15–$100). The average incumbent carries 1,644 reviews — the moat a new listing must climb.