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Boston College

Fail

Shoppers spend an estimated $59K a year here, so Boston College is a Fail.

Flapen Score
44
44 / 100
Ranks 9,144 of 16,930 Clothing, Shoes & Jewelry niches · −1 vs the category median of 45
Market size
$59K/yr64K searches / yr
90-day growth
+30.5%search demand this quarter
Competition
43%top-5 click share · 11 brands · 11 sellers

Flapen Score

Boston College against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Boston College is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Boston College market on Amazon at a glance

Shoppers on Amazon United States searched for Boston College 64K times last year and spent an estimated $59K. The top 5 brands take 90% of clicks. Demand peaks in May–Sep–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +30.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $59K a year.

Searches, last 12 months
64K
Growth, 90 days vs prior 90
+30.5%
Conversion, latest week
2.9%
Market size, estimated
$59Ka year
Peak month
December3.9× the quietest month
Top search term
boston college merch27K searches a year

02 · Price

A sale here is worth $32.07.

Listings sell for $32.07 on average, from $10.11 to $55.53. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $32.07 that is $0 to $3K a year per listing.

Average price
$32.07inside the $15 to $100 sweet spot
Price range
$10.11–$55.53
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
4.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #649 within Active Sweatshirts. It carries 2,430 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
97%
Out of stock, average day
6.0%
Average rank
#649in Active Sweatshirts
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
2,430per listing
Listings tracked
32

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
62 months

Products

Top Boston College products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

11

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

43%

Top 20: 85%

Open market

8%

  • Brand 173%
  • Brand 25%
  • Brand 35%
  • Brand 44%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (5 brands, 8%)

Demand

Boston College search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: May, Sep, Dec · busiest ÷ quietest = 3.9×

Search terms

Top Boston College search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • boston college merch27K/yr
  • boston college31K/yr
  • boston college apparel6K/yr

Reviews and returns

What reviews say buyers love and hate about Boston College

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Quality-Overall”
50%of negative reviews mention “Print Quality”
4.6%of orders come back
“The text on the front seems off”
A buyer, on “Print Quality”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Boston College questions

Answered from the same tracked data.