Boss

Shoppers searched for this 6.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +20.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $610K a year.

Searches, last 12 months

6.4M

Growth, 90 days vs prior 90

+20.4%

Conversion, latest week

0.1%

Market size, estimated

$610Ka year

Peak month

December1.9× the quietest month

Top search term

boss2.3M searches a year

Listings sell for $67.67 on average, from $7.15 to $894.79. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $67.67 that is $7K to $17K a year per listing.

Average price

$67.67inside the $15 to $100 sweet spot

Price range

$7.15–$894.79

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

100–250

Revenue per listing a year

$7K–$17K

Returns

3.6%of orders · Amazon United States median 2.1%

66% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #16,999 within Polos. It carries 1,315 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

66%

Prime listings

98%

Out of stock, average day

8.2%

Average rank

#16,999in Polos

Average rating

4.52 starsAmazon United States average 4.42 stars

Average reviews

1,315per listing

Listings tracked

158

34 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

34

Successful launches

7Amazon's first-year sales bar

Average brand age

44 months