Boots for Women

Shoppers searched for this 58.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -58.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6.6M a year.

Searches, last 12 months

58.4M

Growth, 90 days vs prior 90

-58.4%

Conversion, latest week

0.3%

Market size, estimated

$6.6Ma year

Peak month

December5.0× the quietest month

Top search term

cowboy boots for women5.8M searches a year

Listings sell for $41.71 on average, from $29.00 to $55.95. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 3,000 to 4,000 of them. At $41.71 that is $125K to $167K a year per listing.

Average price

$41.71inside the $15 to $100 sweet spot

Price range

$29.00–$55.95

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

100K–125K

Units per listing a year

3,000–4,000

Revenue per listing a year

$125K–$167K

Returns

14.4%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #103 within Boots. It carries 1,884 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.6%

Average rank

#103in Boots

Average rating

4.47 starsAmazon United States average 4.42 stars

Average reviews

1,884per listing

Listings tracked

20

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

49 months