Boot Tray
MaybeProducts sell for $22.15 on average, inside the sweet spot. But demand is soft, at -30.9% this quarter, so Boot Tray is a Maybe.
- Flapen Score
- 55 / 100Top 14% of 16,930 Clothing, Shoes & Jewelry niches · +10 vs the category median of 4555
- Market size
- $1.7M/yr2.3M searches / yr
- 90-day growth
- -30.9%search demand this quarter
- Competition
- 45%top-5 click share · 21 brands · 29 sellers
Flapen Score
Boot Tray against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Boot Tray is stronger. Inside it, weaker.
Market
The Boot Tray market on Amazon at a glance
Shoppers on Amazon United States searched for Boot Tray 2.3M times last year and spent an estimated $1.7M. The top 5 brands take 60% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 3.2% of those searches ended in a purchase.
Shoppers searched for this 2.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -30.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.7M a year.
- Searches, last 12 months
- 2.3M
- Growth, 90 days vs prior 90
- -30.9%
- Conversion, latest week
- 3.2%
- Market size, estimated
- $1.7Ma year
- Peak month
- January2.6× the quietest month
- Top search term
- boot tray637K searches a year
02 · Price
A sale here is worth $22.15.
Listings sell for $22.15 on average, from $8.07 to $50.94. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 3,000 to 4,000 of them. At $22.15 that is $66K to $89K a year per listing.
- Average price
- $22.15inside the $15 to $100 sweet spot
- Price range
- $8.07–$50.94
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- $66K–$89K
- Returns
- 3.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #2,514 within Shoe, Jewelry & Watch Accessories. It carries 2,591 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #2,514in Shoe, Jewelry & Watch Accessories
- Average rating
- 4.57 starsAmazon United States average 4.42 stars
- Average reviews
- 2,591per listing
- Listings tracked
- 35
04 · Newcomers
3 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Boot Tray products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
SUPENUIN Boot-Tray Heavy Duty Rubber Mat with Lip Waterproof Shoe Mat Tray for Entryway Indoor Outdoor Multi Use Catch All Trays Entryway Shoe Storage 16x27.5 Inches
- Price
- $18.57
- Rating
- 4.6/5
- Reviews
- 2,005
- Age
- 3y ago

WATANIYA PET Boot Tray for Entryway Indoor Heavy Duty Shoe Mat Tray 2 Packs 16.7x12.8 Waterproof Shoes Trays with Raised Edge Outdoor Multi-Purpose Mats for Boots Garden Pets
- Price
- $15.75
- Rating
- 4.4/5
- Reviews
- 1,461
- Age
- 4y ago

Ottomanson 15 x 30 Multi-Purpose Boot Tray Waterproof Shoe & Pet Feeding Spill Tray Litter Box & Pee Pad Holder Painting & Planting Mat 1.2 Raised Edge Floor Protection
- Price
- $13.62
- Rating
- 4.5/5
- Reviews
- 2,931
- Age
- 4y ago

BEHERO Boot Tray Shoe Mat Decorative Patterned Rubber Boot Matt Tray Indoor and Outdoor Use 16 x27.5 Shoe Cleaning Mat Non-Slip Shoe Storage Waterproof with Artistic Prints for Entryway(Gray)
- Price
- $19.24
- Rating
- 4.5/5
- Reviews
- 355
- Age
- 1y ago

Matace 1 Pack Rubber Small Boot Tray for Entryway Boot Mat Shoe Tray Shoe Mat for Indoor and Outdoor Use 27.95x 15.74 (Pack of 1)
- Price
- $18.52
- Rating
- 3.9/5
- Reviews
- 4,160
- Age
- 5y ago
Trending
estimated 90-day click momentum
BEHERO Boot Tray Shoe Mat Rubber Shoe Matt Tray Indoor/Outdoor Use 16 x27.5 Shoe Cleaning Mat Non-Slip with Raised Edge for Entryways Decks and Patios (Black)
- Price
- $17.95
- Rating
- 4.5/5
- Reviews
- 355
- Age
- 10mo ago

BEHERO Boot Tray Shoe Mat Decorative Patterned Rubber Boot Matt Tray Indoor and Outdoor Use 16 x27.5 Shoe Cleaning Mat Non-Slip Shoe Storage Waterproof with Artistic Prints for Entryway(Gray)
- Price
- $19.24
- Rating
- 4.5/5
- Reviews
- 355
- Age
- 1y ago

Fasmov 3 Pack Utility Boot Tray Mat Multi-Purpose Anti-Slip Tray Mat Boots Dog Food Bowls Gardening Laundry Kitchen Garage Entryway 30 x 15 inches
- Price
- $28.61
- Rating
- 4.7/5
- Reviews
- 275
- Age
- 6y ago

BEHERO Boot Tray Shoe Mat Decorative Patterned Rubber Shoe Matt Tray Indoor/Outdoor Use 16 x27.5 Shoe Cleaning Mat Non-Slip Shoe Storage Waterproof Flower Prints for Entryway Velvet Bloom
- Price
- $18.77
- Rating
- 4.8/5
- Reviews
- 167
- Age
- 11mo ago

LFCONNECT Rubber Boot Tray Shoe Trays for Entryway Versatile Boot Mat Tray with Raised Edge 47x16 Rubber Mat for Shoe Organizer Indoor/Outdoor Use
- Price
- $33.34
- Rating
- 4.7/5
- Reviews
- 481
- Age
- 1y ago
Newest
by launch date
BEHERO Boot Tray Shoe Mat Rubber Shoe Matt Tray Indoor/Outdoor Use 16 x27.5 Shoe Cleaning Mat Non-Slip with Raised Edge for Entryways Decks and Patios (Black)
- Price
- $17.95
- Rating
- 4.5/5
- Reviews
- 355
- Age
- 10mo ago

BEHERO Boot Tray Shoe Mat Decorative Patterned Rubber Shoe Matt Tray Indoor/Outdoor Use 16 x27.5 Shoe Cleaning Mat Non-Slip Shoe Storage Waterproof Flower Prints for Entryway Velvet Bloom
- Price
- $18.77
- Rating
- 4.8/5
- Reviews
- 167
- Age
- 11mo ago

BEHERO Boot Tray Shoe Mat Decorative Patterned Rubber Boot Matt Tray Indoor and Outdoor Use 16 x27.5 Shoe Cleaning Mat Non-Slip Shoe Storage Waterproof with Artistic Prints for Entryway(Gray)
- Price
- $19.24
- Rating
- 4.5/5
- Reviews
- 355
- Age
- 1y ago

BEHERO Boot Tray Shoe Mat Decorative Patterned Rubber Boot Matt Tray Indoor and Outdoor Use 16 x27.5 Shoe Cleaning Mat Non-Slip Shoe Storage Waterproof with Artistic Prints for Entryway(Brown)
- Price
- $18.58
- Rating
- 4.5/5
- Reviews
- 355
- Age
- 1y ago

Azadx Heavy Duty Boot Trays Natural Rubber Shoe Mat Tray for Entryway Large Boot mat Tray Multi-Purpose for Outdoor Door Mats 16x42 Inch
- Price
- $29.23
- Rating
- 4.7/5
- Reviews
- 208
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
21 rising
Sellers
29
Est. top-5 brand share
60%
Top 20: 99%
Est. top-5 click share
45%
Top 20: 86%
Open market
31%
- SUPENUIN17%
- BEHERO13%
- WATANIYA PET11%
- Ottomanson10%
- Matace9%
- tchdio9%
Demand
Boot Tray search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.6×
Search terms
Top Boot Tray search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- boot tray637K/yr
- shoe mat274K/yr
- shoe tray271K/yr
- shoe mat for entryway73K/yr
- shoe tray for entryway139K/yr
- boot trays for entryway232K/yr
- boot mat107K/yr
- shoe mat tray119K/yr
- boot mat tray66K/yr
- shoe tray for entryway indoor36K/yr
Reviews and returns
What reviews say buyers love and hate about Boot Tray
We read the reviews and the return reasons for every product selling here.
“Size doesn't make sense”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Boot Tray questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









