Boot Socks for Men

Shoppers searched for this 2.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -44.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months

2.1M

Growth, 90 days vs prior 90

-44.3%

Conversion, latest week

3.9%

Market size, estimated

$1.1Ma year

Peak month

December3.2× the quietest month

Top search term

slouch socks399K searches a year

Listings sell for $12.87 on average, from $6.35 to $20.68. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,000 to 1,250 of them. At $12.87 that is $13K to $16K a year per listing.

Average price

$12.87under the $15 to $100 sweet spot

Price range

$6.35–$20.68

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

80K–100K

Units per listing a year

1,000–1,250

Revenue per listing a year

$13K–$16K

Returns

2.2%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #1,161 within Socks & Hosiery. It carries 1,396 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

100%

Out of stock, average day

1.1%

Average rank

#1,161in Socks & Hosiery

Average rating

4.52 starsAmazon United States average 4.42 stars

Average reviews

1,396per listing

Listings tracked

49

15 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

15

Successful launches

6Amazon's first-year sales bar

Average brand age

45 months