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Book Character Costumes for Kids

Fail

Demand is soft, at -88.1% this quarter, so Book Character Costumes for Kids is a Fail.

Flapen Score
42
42 / 100
Ranks 10,652 of 16,930 Clothing, Shoes & Jewelry niches · −3 vs the category median of 45
Market size
$99K/yr666K searches / yr
90-day growth
-88.1%search demand this quarter
Competition
37%top-5 click share · 35 brands · 77 sellers

Flapen Score

Book Character Costumes for Kids against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Book Character Costumes for Kids is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Book Character Costumes for Kids market on Amazon at a glance

Shoppers on Amazon United States searched for Book Character Costumes for Kids 666K times last year and spent an estimated $99K. The top 5 brands take 45% of clicks. Demand peaks in Mar–Oct–Nov. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 666K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -88.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $99K a year.

Searches, last 12 months
666K
Growth, 90 days vs prior 90
-88.1%
Conversion, latest week
0.7%
Market size, estimated
$99Ka year
Peak month
October106.9× the quietest month
Top search term
book character costumes for kids316K searches a year

02 · Price

A sale here is worth $20.93.

Listings sell for $20.93 on average, from $5.74 to $38.10. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $20.93 that is $0 to $2K a year per listing.

Average price
$20.93inside the $15 to $100 sweet spot
Price range
$5.74–$38.10
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
7.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.6% of listings are out of stock. The average listing ranks #5,021 within Girls. It carries 715 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
14.6%
Average rank
#5,021in Girls
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
715per listing
Listings tracked
43

04 · Newcomers

0 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Book Character Costumes for Kids products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 37% of clicks, no more. An open shelf where new products get seen.

$0$10K$20K$30K$40K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

35 falling

Sellers

77

Est. top-5 brand share

45%

Top 20: 81%

Est. top-5 click share

37%

Top 20: 70%

Open market

51%

  • Bioworld27%
  • Disguise5%
  • Hikkcos5%
  • Thiccywoov5%
  • Sincere Party5%
  • CONGRU3%

Demand

Book Character Costumes for Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Oct, Nov · busiest ÷ quietest = 106.9×

Search terms

Top Book Character Costumes for Kids search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • book character costumes for kids316K/yr
  • character day costume for girls17K/yr
  • storybook character costumes for kids29K/yr
  • character costumes for girls8K/yr
  • book character costumes for girls35K/yr
  • storybook character costumes51K/yr
  • kids book character costumes34K/yr
  • story book character costumes for girls14K/yr
  • book character costumes for boys43K/yr
  • story book character costumes for boys13K/yr

Reviews and returns

What reviews say buyers love and hate about Book Character Costumes for Kids

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Size-Overall”
14%of negative reviews mention “Durability”
7.1%of orders come back
“it's not durable for a toddler”
A buyer, on “Durability”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Book Character Costumes for Kids questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data