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Book Character Costumes for Adults

Fail

Demand is soft, at -85.1% this quarter, so Book Character Costumes for Adults is a Fail.

Flapen Score
45
45 / 100
Ranks 8,414 of 16,930 Clothing, Shoes & Jewelry niches · on the category median
Market size
$16K/yr553K searches / yr
90-day growth
-85.1%search demand this quarter
Competition
25%top-5 click share · 66 brands · 87 sellers

Flapen Score

Book Character Costumes for Adults against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Book Character Costumes for Adults is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Book Character Costumes for Adults market on Amazon at a glance

Shoppers on Amazon United States searched for Book Character Costumes for Adults 553K times last year and spent an estimated $16K. The top 5 brands take 28% of clicks. Demand peaks in Mar–Sep–Oct–Nov. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 553K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -85.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $16K a year.

Searches, last 12 months
553K
Growth, 90 days vs prior 90
-85.1%
Conversion, latest week
0.1%
Market size, estimated
$16Ka year
Peak month
October96.8× the quietest month
Top search term
book character costumes for adults216K searches a year

02 · Price

A sale here is worth $23.54.

Listings sell for $23.54 on average, from $8.32 to $100.37. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $23.54 that is $0 to $2K a year per listing.

Average price
$23.54inside the $15 to $100 sweet spot
Price range
$8.32–$100.37
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
7.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 20.9% of listings are out of stock. The average listing ranks #18,254 within Accessory Sets. It carries 395 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
93%
Out of stock, average day
20.9%
Average rank
#18,254in Accessory Sets
Average rating
4.36 starsAmazon United States average 4.42 stars
Average reviews
395per listing
Listings tracked
88

04 · Newcomers

3 of last year's 37 launches cleared the first-year sales bar.

37 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
37
Successful launches
3Amazon's first-year sales bar
Average brand age
32 months

Products

Top Book Character Costumes for Adults products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 25% of clicks. An open shelf where new products get seen.

Brands

66 rising

Sellers

87

Top-5 brand share

28%

Top 20: 66%

Top-5 click share

25%

Top 20: 55%

Open market

68%

  • Brand 17%
  • Brand 26%
  • Brand 35%
  • Brand 45%
  • Brand 55%
  • Brand 64%

Demand

Book Character Costumes for Adults search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KHoliday '24Spike '25Prime Day '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Sep, Oct, Nov · busiest ÷ quietest = 96.8×

Search terms

Top Book Character Costumes for Adults search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • book character costumes for adults216K/yr
  • book character costumes69K/yr
  • character costumes23K/yr
  • character costume11K/yr
  • book costume20K/yr
  • book character costume32K/yr
  • storybook character costumes for adults19K/yr
  • teacher book character costumes11K/yr
  • book character8K/yr
  • book character costumes for teachers16K/yr

Reviews and returns

What reviews say buyers love and hate about Book Character Costumes for Adults

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Size-Overall”
14%of negative reviews mention “Adhesion/Stickiness”
7.3%of orders come back
“Not sticky”
A buyer, on “Adhesion/Stickiness”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Book Character Costumes for Adults questions

Answered from the same tracked data.