Bomber

Shoppers searched for this 595K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -54.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $62K a year.

Searches, last 12 months

595K

Growth, 90 days vs prior 90

-54.0%

Conversion, latest week

0.2%

Market size, estimated

$62Ka year

Peak month

December9.3× the quietest month

Top search term

varsity jacket men290K searches a year

Listings sell for $58.29 on average, from $20.09 to $199.00. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $58.29 that is $0 to $6K a year per listing.

Average price

$58.29inside the $15 to $100 sweet spot

Price range

$20.09–$199.00

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$6K

Returns

9.5%of orders · Amazon United States median 2.1%

85% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 7.6% of listings are out of stock. The average listing ranks #1,846 within Jackets & Coats. It carries 1,672 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

94%

Out of stock, average day

7.6%

Average rank

#1,846in Jackets & Coats

Average rating

4.41 starsAmazon United States average 4.42 stars

Average reviews

1,672per listing

Listings tracked

143

17 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

17

Successful launches

0Amazon's first-year sales bar

Average brand age

42 months