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Bombas Wool Socks for Women

Fail

Demand is soft, at -49.2% this quarter, so Bombas Wool Socks for Women is a Fail.

Flapen Score
40
40 / 100
Ranks 12,044 of 16,930 Clothing, Shoes & Jewelry niches · −5 vs the category median of 45
Market size
$34K/yr46K searches / yr
90-day growth
-49.2%search demand this quarter
Competition
48%top-5 click share · 19 brands · 50 sellers

Flapen Score

Bombas Wool Socks for Women against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Bombas Wool Socks for Women is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bombas Wool Socks for Women market on Amazon at a glance

Shoppers on Amazon United States searched for Bombas Wool Socks for Women 46K times last year and spent an estimated $34K. The top 5 brands take 68% of clicks. Demand peaks in Jan–Feb–Oct–Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 4.0% of those searches ended in a purchase.

Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -49.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $34K a year.

Searches, last 12 months
46K
Growth, 90 days vs prior 90
-49.2%
Conversion, latest week
4.0%
Market size, estimated
$34Ka year
Peak month
December6.2× the quietest month
Top search term
thin merino wool socks women18K searches a year

02 · Price

A sale here is worth $18.59.

Listings sell for $18.59 on average, from $10.70 to $25.61. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $18.59 that is $0 to $2K a year per listing.

Average price
$18.59inside the $15 to $100 sweet spot
Price range
$10.70–$25.61
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
3.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #3,302 within Socks & Hosiery. It carries 3,180 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
97%
Out of stock, average day
2.2%
Average rank
#3,302in Socks & Hosiery
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
3,180per listing
Listings tracked
32

04 · Newcomers

2 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
2Amazon's first-year sales bar
Average brand age
49 months

Products

Top Bombas Wool Socks for Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 falling

Sellers

50

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

48%

Top 20: 85%

Open market

27%

  • Brand 126%
  • Brand 215%
  • Brand 315%
  • Brand 47%
  • Brand 55%
  • Brand 64%

Demand

Bombas Wool Socks for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '25Spike '25Holiday '25FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 6.2×

Search terms

Top Bombas Wool Socks for Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • thin merino wool socks women18K/yr
  • thin wool socks for women7K/yr
  • bombas wool socks for women9K/yr
  • merino wool socks for women lightweight2K/yr
  • thin warm socks for women7K/yr
  • thin wool socks womens lightweight3K/yr
  • boot socks for women winter362/yr

Reviews and returns

What reviews say buyers love and hate about Bombas Wool Socks for Women

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Warmth”
13%of negative reviews mention “Durability”
3.0%of orders come back
“starting falling apart”
A buyer, on “Durability”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Bombas Wool Socks for Women questions

Answered from the same tracked data.