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Bombas

Maybe

Shoppers spend an estimated $2.4M a year here. But demand is soft, at -13.2% this quarter, so Bombas is a Maybe.

Flapen Score
62
62 / 100
Top 3% of 16,930 Clothing, Shoes & Jewelry niches · +17 vs the category median of 45
Market size
$2.4M/yr5.0M searches / yr
90-day growth
-13.2%search demand this quarter
Competition
24%top-5 click share · 33 brands · 135 sellers

Flapen Score

Bombas against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Bombas is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bombas market on Amazon at a glance

Shoppers on Amazon United States searched for Bombas 5.0M times last year and spent an estimated $2.4M. The top 5 brands take 55% of clicks. Demand peaks in Nov–Dec. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 5.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -13.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.4M a year.

Searches, last 12 months
5.0M
Growth, 90 days vs prior 90
-13.2%
Conversion, latest week
2.1%
Market size, estimated
$2.4Ma year
Peak month
December5.7× the quietest month
Top search term
bombas socks for women2.6M searches a year

02 · Price

A sale here is worth $22.99.

Listings sell for $22.99 on average, from $9.54 to $58.83. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,250 to 1,500 of them. At $22.99 that is $29K to $34K a year per listing.

Average price
$22.99inside the $15 to $100 sweet spot
Price range
$9.54–$58.83
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
80K–100K
Units per listing a year
1,250–1,500
Revenue per listing a year
$29K–$34K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #910 within Athletic Socks. It carries 7,765 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
84%
Out of stock, average day
3.7%
Average rank
#910in Athletic Socks
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
7,765per listing
Listings tracked
80

04 · Newcomers

16 of last year's 19 launches cleared the first-year sales bar.

19 products launched here in the last 12 months. 16 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
19
Successful launches
16Amazon's first-year sales bar
Average brand age
50 months

Products

Top Bombas products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 13, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 24% of clicks, no more. An open shelf where new products get seen.

$0$47K$94K$142K$189K101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

33 rising

Sellers

135

Est. top-5 brand share

55%

Top 20: 93%

Est. top-5 click share

24%

Top 20: 59%

Open market

40%

  • BOMBAS30%
  • bataidis7%
  • Hanes7%
  • Saucony6%
  • Juclise5%
  • Heyoboy5%

Demand

Bombas search demand

Weekly searches over the year, seasonality beneath. Pick a range.

350K250KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.7×

Search terms

Top Bombas search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • bombas socks for women2.6M/yr
  • bombas1.2M/yr
  • bombas socks629K/yr
  • bomba socks96K/yr
  • bomba71K/yr
  • bombas ankle socks for women42K/yr
  • bombas socks women40K/yr
  • womens bombas socks52K/yr
  • bambas. socks women42K/yr
  • bomba socks women45K/yr

Reviews and returns

What reviews say buyers love and hate about Bombas

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Comfort-Overall”
13%of negative reviews mention “Size-Overall”
1.8%of orders come back
“Run big”
A buyer, on “Size-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Bombas questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data