Bolo Tie

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +8.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $454K a year.

Searches, last 12 months

1.5M

Growth, 90 days vs prior 90

+8.1%

Conversion, latest week

2.0%

Market size, estimated

$454Ka year

Peak month

May1.7× the quietest month

Top search term

bolo tie for men480K searches a year

Listings sell for $15.08 on average, from $4.88 to $79.31. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At $15.08 that is $23K to $30K a year per listing.

Average price

$15.08inside the $15 to $100 sweet spot

Price range

$4.88–$79.31

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

1,500–2,000

Revenue per listing a year

$23K–$30K

Returns

7.5%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,376 within Ties, Cummerbunds & Pocket Squares. It carries 1,299 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#1,376in Ties, Cummerbunds & Pocket Squares

Average rating

4.58 starsAmazon United States average 4.42 stars

Average reviews

1,299per listing

Listings tracked

21

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

0Amazon's first-year sales bar

Average brand age

36 months