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Bodycon Maxi Dress

Maybe

The top 5 products take only 12% of clicks. But an estimated 17.9% of orders come back, so Bodycon Maxi Dress is a Maybe.

Flapen Score
53
53 / 100
Top 19% of 16,930 Clothing, Shoes & Jewelry niches · +8 vs the category median of 45
Market size
$67K/yr1.4M searches / yr
90-day growth
+23.4%search demand this quarter
Competition
12%top-5 click share · 65 brands · 76 sellers

Flapen Score

Bodycon Maxi Dress against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Bodycon Maxi Dress is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bodycon Maxi Dress market on Amazon at a glance

Shoppers on Amazon United States searched for Bodycon Maxi Dress 1.4M times last year and spent an estimated $67K. The top 5 brands take 39% of clicks. Demand peaks in Jul. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +23.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $67K a year.

Searches, last 12 months
1.4M
Growth, 90 days vs prior 90
+23.4%
Conversion, latest week
0.2%
Market size, estimated
$67Ka year
Peak month
July1.9× the quietest month
Top search term
bodycon maxi dress249K searches a year

02 · Price

A sale here is worth $28.65.

Listings sell for $28.65 on average, from $9.58 to $64.55. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $28.65 that is $0 to $3K a year per listing.

Average price
$28.65inside the $15 to $100 sweet spot
Price range
$9.58–$64.55
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
17.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #879 within Dresses. It carries 1,930 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
1.3%
Average rank
#879in Dresses
Average rating
4.35 starsAmazon United States average 4.42 stars
Average reviews
1,930per listing
Listings tracked
252

04 · Newcomers

43 of last year's 87 launches cleared the first-year sales bar.

87 products launched here in the last 12 months. 43 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
87
Successful launches
43Amazon's first-year sales bar
Average brand age
31 months

Products

Top Bodycon Maxi Dress products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 12% of clicks. An open shelf where new products get seen.

Brands

65 falling

Sellers

76

Top-5 brand share

39%

Top 20: 80%

Top-5 click share

12%

Top 20: 28%

Open market

59%

  • Brand 110%
  • Brand 28%
  • Brand 37%
  • Brand 46%
  • Brand 55%
  • Brand 64%

Demand

Bodycon Maxi Dress search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.9×

Search terms

Top Bodycon Maxi Dress search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bodycon maxi dress249K/yr
  • bodycon summer dresses for women139K/yr
  • bodycon midi dress139K/yr
  • long bodycon dress80K/yr
  • floral bodycon dress60K/yr
  • black fitted dress83K/yr
  • black tight dress82K/yr
  • ruched midi dress48K/yr
  • maxi bodycon dress59K/yr
  • tight black dress78K/yr

Reviews and returns

What reviews say buyers love and hate about Bodycon Maxi Dress

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Size-Overall”
20%of negative reviews mention “Size-Overall”
17.9%of orders come back
“Very long”
A buyer, on “Size-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Bodycon Maxi Dress questions

Answered from the same tracked data.