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Boc Sandals for Women

Fail

Buyers convert on only 0.1% of searches, so Boc Sandals for Women is a Fail.

Flapen Score
49
49 / 100
Top 33% of 16,930 Clothing, Shoes & Jewelry niches · +4 vs the category median of 45
Market size
$217K/yr2.1M searches / yr
90-day growth
+24.1%search demand this quarter
Competition
9%top-5 click share · 42 brands · 150 sellers

Flapen Score

Boc Sandals for Women against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Boc Sandals for Women is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Boc Sandals for Women market on Amazon at a glance

Shoppers on Amazon United States searched for Boc Sandals for Women 2.1M times last year and spent an estimated $217K. The top 5 brands take 78% of clicks. Demand peaks in Jun–Jul. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 2.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +24.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $217K a year.

Searches, last 12 months
2.1M
Growth, 90 days vs prior 90
+24.1%
Conversion, latest week
0.1%
Market size, estimated
$217Ka year
Peak month
June4.4× the quietest month
Top search term
born sandals for women338K searches a year

02 · Price

A sale here is worth $74.42.

Listings sell for $74.42 on average, from $13.62 to $197.26. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $74.42 that is $0 to $7K a year per listing.

Average price
$74.42inside the $15 to $100 sweet spot
Price range
$13.62–$197.26
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$7K
Returns
9.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 6.6% of listings are out of stock. The average listing ranks #1,283 within Sandals. It carries 2,650 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
87%
Out of stock, average day
6.6%
Average rank
#1,283in Sandals
Average rating
4.37 starsAmazon United States average 4.42 stars
Average reviews
2,650per listing
Listings tracked
278

04 · Newcomers

8 of last year's 34 launches cleared the first-year sales bar.

34 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
34
Successful launches
8Amazon's first-year sales bar
Average brand age
45 months

Products

Top Boc Sandals for Women products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 9% of clicks, no more. An open shelf where new products get seen.

$0$2K$4K$7K$9K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

42 rising

Sellers

150

Est. top-5 brand share

78%

Top 20: 94%

Est. top-5 click share

9%

Top 20: 26%

Open market

25%

  • BORN54%
  • b.o.c.6%
  • Amazon Essentials5%
  • UBFEN4%
  • Eurosoft by Sofft4%
  • Söfft3%

Demand

Boc Sandals for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 4.4×

Search terms

Top Boc Sandals for Women search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • born sandals for women338K/yr
  • born428K/yr
  • boc sandals for women125K/yr
  • born shoes women400K/yr
  • born sandals96K/yr
  • born shoes114K/yr
  • boc sandals33K/yr
  • born shoes for women60K/yr
  • b.o.c. sandals for women22K/yr
  • womens born sandals21K/yr

Reviews and returns

What reviews say buyers love and hate about Boc Sandals for Women

We read the reviews and the return reasons for every product selling here.

43%of positive reviews mention “Comfort-Overall”
19%of negative reviews mention “Size-Overall”
9.1%of orders come back
“Size down”
A buyer, on “Size-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Boc Sandals for Women questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data