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Bob Ross Wig

Fail

An estimated 7.6% of orders come back, so Bob Ross Wig is a Fail.

Flapen Score
45
45 / 100
Ranks 8,414 of 16,930 Clothing, Shoes & Jewelry niches · on the category median
Market size
$278K/yr253K searches / yr
90-day growth
-0.7%search demand this quarter
Competition
79%top-5 click share · 11 brands · 24 sellers

Flapen Score

Bob Ross Wig against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Bob Ross Wig is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bob Ross Wig market on Amazon at a glance

Shoppers on Amazon United States searched for Bob Ross Wig 253K times last year and spent an estimated $278K. The top 5 brands take 83% of clicks. Demand peaks in Oct–Nov. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 6.0% of those searches ended in a purchase.

Shoppers searched for this 253K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -0.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $278K a year.

Searches, last 12 months
253K
Growth, 90 days vs prior 90
-0.7%
Conversion, latest week
6.0%
Market size, estimated
$278Ka year
Peak month
October15.2× the quietest month
Top search term
bob ross wig72K searches a year

02 · Price

A sale here is worth $18.20.

Listings sell for $18.20 on average, from $9.31 to $26.10. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $18.20 that is $5K to $9K a year per listing.

Average price
$18.20inside the $15 to $100 sweet spot
Price range
$9.31–$26.10
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
$5K–$9K
Returns
7.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.3% of listings are out of stock. The average listing ranks #522 within Accessory Sets. It carries 495 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
13.3%
Average rank
#522in Accessory Sets
Average rating
4.29 starsAmazon United States average 4.42 stars
Average reviews
495per listing
Listings tracked
12

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Bob Ross Wig products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

Brands

11 falling

Sellers

24

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

14%

  • Brand 163%
  • Brand 28%
  • Brand 35%
  • Brand 44%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (5 brands, 14%)

Demand

Bob Ross Wig search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KPrime Day '24Spike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 15.2×

Search terms

Top Bob Ross Wig search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bob ross wig72K/yr
  • bob ross costume135K/yr
  • bob ross wig and beard10K/yr
  • bob ross costume kids5K/yr
  • bob ross costume adult13K/yr
  • bob ross halloween costume8K/yr
  • bob ross couples costume9K/yr

Reviews and returns

What reviews say buyers love and hate about Bob Ross Wig

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Wig/Artificial Hair Quality”
29%of negative reviews mention “Size-Overall”
7.6%of orders come back
“runs very small”
A buyer, on “Size-Overall”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Bob Ross Wig questions

Answered from the same tracked data.