Bob Marley Costume

Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -13.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $22K a year.

Searches, last 12 months

48K

Growth, 90 days vs prior 90

-13.3%

Conversion, latest week

2.4%

Market size, estimated

$22Ka year

Top search term

rasta hat with dreadlocks10K searches a year

Listings sell for $19.13 on average, from $8.38 to $28.21. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $19.13 that is $0 to $2K a year per listing.

Average price

$19.13inside the $15 to $100 sweet spot

Price range

$8.38–$28.21

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

6.4%of orders · Amazon United States median 2.1%

75% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #3,860 within Headwear. It carries 443 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

93%

Out of stock, average day

5.0%

Average rank

#3,860in Headwear

Average rating

4.34 starsAmazon United States average 4.42 stars

Average reviews

443per listing

Listings tracked

28

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

49 months