Boater Hat

Shoppers searched for this 147K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +103.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $48K a year.

Searches, last 12 months

147K

Growth, 90 days vs prior 90

+103.8%

Conversion, latest week

1.2%

Market size, estimated

$48Ka year

Peak month

May4.6× the quietest month

Top search term

boater hat31K searches a year

Listings sell for $27.87 on average, from $9.14 to $129.17. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $27.87 that is $0 to $3K a year per listing.

Average price

$27.87inside the $15 to $100 sweet spot

Price range

$9.14–$129.17

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

5.8%of orders · Amazon United States median 2.1%

62% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #644 within Sun Hats. It carries 1,418 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings

62%

Prime listings

93%

Out of stock, average day

5.0%

Average rank

#644in Sun Hats

Average rating

4.22 starsAmazon United States average 4.42 stars

Average reviews

1,418per listing

Listings tracked

61

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

1Amazon's first-year sales bar

Average brand age

49 months