Boat Hat

Shoppers searched for this 120K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +236.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $32K a year.

Searches, last 12 months

120K

Growth, 90 days vs prior 90

+236.3%

Conversion, latest week

1.3%

Market size, estimated

$32Ka year

Peak month

June8.4× the quietest month

Top search term

boat hat42K searches a year

Listings sell for $20.73 on average, from $5.87 to $70.52. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $20.73 that is $0 to $2K a year per listing.

Average price

$20.73inside the $15 to $100 sweet spot

Price range

$5.87–$70.52

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

5.1%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #702 within Sun Hats. It carries 4,253 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

97%

Out of stock, average day

0.5%

Average rank

#702in Sun Hats

Average rating

4.49 starsAmazon United States average 4.42 stars

Average reviews

4,253per listing

Listings tracked

79

9 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

3Amazon's first-year sales bar

Average brand age

43 months