Boa
FailPrices span $6.15–$14.76, mostly outside the sweet spot, so Boa is a Fail.
- Flapen Score
- 31 / 100Ranks 15,685 of 16,930 Clothing, Shoes & Jewelry niches · −14 vs the category median of 4531
- Market size
- $292K/yr1.7M searches / yr
- 90-day growth
- -19.6%search demand this quarter
- Competition
- 85%top-5 click share · 6 brands · 8 sellers
Flapen Score
Boa against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Boa is stronger. Inside it, weaker.
Market
The Boa market on Amazon at a glance
Shoppers on Amazon United States searched for Boa 1.7M times last year and spent an estimated $292K. The top 5 brands take 96% of clicks. Demand peaks in Oct. Flapen scores it 31 out of 100, a Fail.
01 · Demand
An estimated 2.2% of those searches ended in a purchase.
Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -19.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $292K a year.
- Searches, last 12 months
- 1.7M
- Growth, 90 days vs prior 90
- -19.6%
- Conversion, latest week
- 2.2%
- Market size, estimated
- $292Ka year
- Peak month
- October2.6× the quietest month
- Top search term
- boa485K searches a year
02 · Price
A sale here is worth $7.98.
Listings sell for $7.98 on average, from $6.15 to $14.76. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At $7.98 that is $16K to $20K a year per listing.
- Average price
- $7.98under the $15 to $100 sweet spot
- Price range
- $6.15–$14.76
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- $16K–$20K
- Returns
- 7.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #15 within Props. It carries 876 reviews at 3.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #15in Props
- Average rating
- 3.63 starsAmazon United States average 4.42 stars
- Average reviews
- 876per listing
- Listings tracked
- 9
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Boa products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
SOGUGOM Pink Bulk Feather Boas - 35g 2 Yards Boa Feathers for Christmas Tree Women Dancing Craftting Party and Festival Decoration(Hot Pink)
- Price
- $6.15
- Rating
- 3.7/5
- Reviews
- 636
- Age
- 1y ago

SOGUGOM Black 35g Feather Boas - 2 Yards Boa Feathers for Party Concert Halloween Christmas and Dancing Wedding(Black)
- Price
- $6.29
- Rating
- 3.7/5
- Reviews
- 636
- Age
- 1y ago

2 Yards 80g Turkey Chandelle Feather Boa for DIY Craft Party Dancing Dress Up Halloween Decoration-White
- Price
- $14.76
- Rating
- 3.9/5
- Reviews
- 847
- Age
- 6y ago

FeelfunFeather Pink Feather Boa - 45g 2 Yards Turkey Boas Feathers for Party Bulk Wedding Concert Carnival Halloween Christmas Costume Decoration
- Price
- $7.20
- Rating
- 3.8/5
- Reviews
- 709
- Age
- 3y ago

THARAHT Pink Chandelle Turkey Feather Boa 2 Yards 40g for DIY Craft Home Dancing Wedding Party Halloween Costume Decoration Feather Boa
- Price
- $7.19
- Rating
- 3.4/5
- Reviews
- 2,287
- Age
- 3y ago
Trending
estimated 90-day click momentum
SOGUGOM Pink Bulk Feather Boas - 35g 2 Yards Boa Feathers for Christmas Tree Women Dancing Craftting Party and Festival Decoration(Hot Pink)
- Price
- $6.15
- Rating
- 3.7/5
- Reviews
- 636
- Age
- 1y ago

FeelfunFeather White Feather Boa - 45g 2 Yards Turkey Boas Feathers for Party Bulk Wedding Concert Carnival Halloween Christmas Costume Decoration
- Price
- $7.06
- Rating
- 3.8/5
- Reviews
- 709
- Age
- 3y ago

SOGUGOM Black 35g Feather Boas - 2 Yards Boa Feathers for Party Concert Halloween Christmas and Dancing Wedding(Black)
- Price
- $6.29
- Rating
- 3.7/5
- Reviews
- 636
- Age
- 1y ago

FeelfunFeather Pink Feather Boa - 45g 2 Yards Turkey Boas Feathers for Party Bulk Wedding Concert Carnival Halloween Christmas Costume Decoration
- Price
- $7.20
- Rating
- 3.8/5
- Reviews
- 709
- Age
- 3y ago

iHUFeather Chandelle Turkey Feather Boa 1.64 Yards 30g for DIY Craft Party Wedding Christmas Costume Decoration Pink and Hot Pink Feather Boa (2pcs)
- Price
- $9.40
- Rating
- 3.6/5
- Reviews
- 196
- Age
- 1y ago
Newest
by launch date
THARAHT Mix Color Chandelle Turkey Feather Boa 2 Yards 38g for DIY Craft Home Dancing Wedding Mardi Gras Party Halloween Costume Decoration Feather Boa Red Fuchsia
- Price
- $7.09
- Rating
- 3.4/5
- Reviews
- 1,316
- Age
- 1y ago

SOGUGOM Pink Bulk Feather Boas - 35g 2 Yards Boa Feathers for Christmas Tree Women Dancing Craftting Party and Festival Decoration(Hot Pink)
- Price
- $6.15
- Rating
- 3.7/5
- Reviews
- 636
- Age
- 1y ago

SOGUGOM Black 35g Feather Boas - 2 Yards Boa Feathers for Party Concert Halloween Christmas and Dancing Wedding(Black)
- Price
- $6.29
- Rating
- 3.7/5
- Reviews
- 636
- Age
- 1y ago

MAOFENG Chandelle Turkey Feather Boa 1.64 Yards 30g for Halloween Dancing Wedding Party DIY Craft Costume Decoration Feather Boa Fuchsia Pink
- Price
- $6.71
- Rating
- 3.4/5
- Reviews
- 545
- Age
- 1y ago

iHUFeather Chandelle Turkey Feather Boa 1.64 Yards 30g for DIY Craft Party Wedding Christmas Costume Decoration Pink and Hot Pink Feather Boa (2pcs)
- Price
- $9.40
- Rating
- 3.6/5
- Reviews
- 196
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 85% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
8
Est. top-5 brand share
96%
Top 20: 100%
Est. top-5 click share
85%
Top 20: 100%
Open market
0%
- SOGUGOM64%
- FeelfunFeather10%
- THARAHT10%
- Happy Feather7%
- iHUFeather5%
- MAOFENG4%
Demand
Boa search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct · busiest ÷ quietest = 2.6×
Search terms
Top Boa search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- boa485K/yr
- feather boa463K/yr
- feather boas140K/yr
- boas134K/yr
- pink boa122K/yr
- feather boas party pack75K/yr
- pink feather boa73K/yr
- boas bulk15K/yr
- feather boas bulk21K/yr
- pink boas25K/yr
Reviews and returns
What reviews say buyers love and hate about Boa
We read the reviews and the return reasons for every product selling here.
“Caution cheap and poorly made”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Boa questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









