Skip to content

Boa

Fail

Prices span $6.15–$14.76, mostly outside the sweet spot, so Boa is a Fail.

Flapen Score
31
31 / 100
Ranks 15,685 of 16,930 Clothing, Shoes & Jewelry niches · −14 vs the category median of 45
Market size
$292K/yr1.7M searches / yr
90-day growth
-19.6%search demand this quarter
Competition
85%top-5 click share · 6 brands · 8 sellers

Flapen Score

Boa against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Boa is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Boa market on Amazon at a glance

Shoppers on Amazon United States searched for Boa 1.7M times last year and spent an estimated $292K. The top 5 brands take 96% of clicks. Demand peaks in Oct. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -19.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $292K a year.

Searches, last 12 months
1.7M
Growth, 90 days vs prior 90
-19.6%
Conversion, latest week
2.2%
Market size, estimated
$292Ka year
Peak month
October2.6× the quietest month
Top search term
boa485K searches a year

02 · Price

A sale here is worth $7.98.

Listings sell for $7.98 on average, from $6.15 to $14.76. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At $7.98 that is $16K to $20K a year per listing.

Average price
$7.98under the $15 to $100 sweet spot
Price range
$6.15–$14.76
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
2,000–2,500
Revenue per listing a year
$16K–$20K
Returns
7.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #15 within Props. It carries 876 reviews at 3.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#15in Props
Average rating
3.63 starsAmazon United States average 4.42 stars
Average reviews
876per listing
Listings tracked
9

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Boa products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

8

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

0%

  • Brand 164%
  • Brand 210%
  • Brand 310%
  • Brand 47%
  • Brand 55%
  • Brand 64%

Demand

Boa search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 2.6×

Search terms

Top Boa search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • boa485K/yr
  • feather boa463K/yr
  • feather boas140K/yr
  • boas134K/yr
  • pink boa122K/yr
  • feather boas party pack75K/yr
  • pink feather boa73K/yr
  • boas bulk15K/yr
  • feather boas bulk21K/yr
  • pink boas25K/yr

Reviews and returns

What reviews say buyers love and hate about Boa

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Color”
23%of negative reviews mention “Quality-Overall”
7.8%of orders come back
“Caution cheap and poorly made”
A buyer, on “Quality-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Boa questions

Answered from the same tracked data.