Bo Peep Staff

Shoppers searched for this 162K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved +21.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $90K a year.

Searches, last 12 months

162K

Growth, 90 days vs prior 90

+21.8%

Conversion, latest week

3.9%

Market size, estimated

$90Ka year

Peak month

October239.0× the quietest month

Top search term

bo peep staff41K searches a year

Listings sell for $14.44 on average, from $7.90 to $18.13. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $14.44 that is $1K to $4K a year per listing.

Average price

$14.44under the $15 to $100 sweet spot

Price range

$7.90–$18.13

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

$1K–$4K

Returns

11.6%of orders · Amazon United States median 2.1%

79% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 6.9% of listings are out of stock. The average listing ranks #1,036 within Props. It carries 67 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings

79%

Prime listings

86%

Out of stock, average day

6.9%

Average rank

#1,036in Props

Average rating

4.22 starsAmazon United States average 4.42 stars

Average reviews

67per listing

Listings tracked

14

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

4

Successful launches

0Amazon's first-year sales bar

Average brand age

30 months