Is bmjl womens running shorts elastic high waisted profitable to sell on Amazon United States?

The niche generates $693K/yr across 165 tracked products. 17 of 23 products launched in the last 360 days are still selling. 90-day search growth is +109.4%. Flapen's verdict: Worth a look (63/100).

How competitive is the bmjl womens running shorts elastic high waisted niche?

38 brands and 99 sellers compete. The top 5 products take 15% of clicks and top 5 brands hold 60% of demand.

What do buyers complain about in bmjl womens running shorts elastic high waisted?

Top complaints mined from reviews: Size-Overall, Pockets/Compartments, Material Quality. The return rate is 8.9% — above our launch gate.

When does demand for bmjl womens running shorts elastic high waisted peak?

Demand peaks in Apr–May–Jun–Jul; the busiest month runs 7.0× the quietest.

What does it cost to enter the bmjl womens running shorts elastic high waisted niche?

Listings span $7.02–$42.32; the average listing price is $22.06 (sweet spot $15–$100). The average incumbent carries 2,606 reviews — the moat a new listing must climb.

bmjl womens running shorts elastic high waisted

Worth a look

Shows a fragmented shelf (top 5 take 15% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Competition

Incredible15%

top-5 click share — an open shelf

Growth

Great+109.4%

90-day search growth — must beat 0% to launch

Avg price

Great$22.06

avg listing price — sweet spot $15–$100

Price range

Great$7.02–$42.32

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good60%

top-5 brand share — brands hold most of the demand

Market size

Good$693K

$693K/yr · 5.2M searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,605.65

avg incumbent reviews — the moat a new listing must climb

Returns

Bad8.9%

return rate — above 5% kills the launch gate

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

Signals Trending High Returns

According to Flapen's Amazon United States niche tracking, bmjl womens running shorts elastic high waisted is a $693K/yr Amazon United States market (5.2M searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 63/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

bmjl womens running shorts elastic high waisted market data

Units sold / yr: 40K–50K; avg 250–500/product
Revenue / yr: $882K–$1.1M; units × avg price
Conversion rate: 0.6%
Avg BSR: #390
Page quality: 0%
Prime: 99%
Sponsored: 90%
Out of stock: 0.1%
Avg brand age: 37 months
Avg seller age: 123 days

Competition & brand share

Clicks spread well past the top 5 (15% combined) — an open shelf where new products get seen.

Brands

38 rising

Sellers

Top-5 brand share

60%

Top 20: 91%

Top-5 click share

15%

Top 20: 37%

Open market

36%

CRZ YOGA32%
G Gradual10%
CADMUS7%
THE GYM PEOPLE6%
Nike6%
EZRUN4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +109.4% search growth over the last 90 days.

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 7.0×

Open Trend

Top bmjl womens running shorts elastic high waisted search terms

crz yoga shorts2.0M/yr +74.2%0.6% conv.
halara shorts for women637K/yr +342.2%0.1% conv.
halara shorts408K/yr +113.8%0.1% conv.
nike shorts womens445K/yr +51.1%0.3% conv.
under armour shorts women328K/yr +109.0%0.3% conv.
crz yoga biker shorts255K/yr +102.1%0.9% conv.
shorts with spandex underneath163K/yr +214.4%0.2% conv.
crazy yoga shorts239K/yr +48.2%0.6% conv.
nike shorts women158K/yr +81.9%0.2% conv.
crz shorts137K/yr +68.4%0.5% conv.

All search terms

Top bmjl womens running shorts elastic high waisted products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

EZRUN Womens 3 Athletic Shorts High Waisted Split Dolphin Workout Shorts Comfy Mesh Liner for Gym Running Track (Sparkle Blue S)

EZRUN$19.414.3★63 rev

CRZ YOGA High Waisted Dolphin Athletic Running Shorts for Women 3 High Split Comfy Mesh Liner for Gym Workout Track Black Small

CRZ YOGA$26.124.5★2,339 rev

CRZ YOGA Womens Butterluxe Biker Shorts 4 - High Waisted Booty Workout Volleyball Yoga Spandex Black Small

CRZ YOGA$22.564.6★2,674 rev

CADMUS 2 in 1 Womens Workout Shorts Athletic Gym Running Shorts for Women Phone Pockets Navy Blue X-Large

CADMUS$16.054.2★3,386 rev

CRZ YOGA ButterLuxe Biker Shorts 6 - High Waisted Workout Running Volleyball Spandex Yoga Womens Black Medium

CRZ YOGA$22.424.7★4,212 rev

Newest

by launch date

BRXL 3.5 Womens Athletic Running Shorts 2 in 1 High Waisted Pockets Workout Gym Sport Shorts BrxlAero Blue

BRXL$25.8045 rev

4mo ago

PINSPARK Womens Athletic Shorts High Waisted Running Shorts 6 Bermuda Soft Workout Shorts with Pockets Tummy Control for Yoga Walking Black S

PINSPARK$17.93191 rev

5mo ago

EZRUN Womens 3 Athletic Shorts High Waisted Split Dolphin Workout Shorts Comfy Mesh Liner for Gym Running Track (Sparkle Blue S)

EZRUN$19.4163 rev

6mo ago

Nike Womens Tempo Dri-Fit Mid-Rise Brief-Lined Running Shorts Black/Light Magenta/Reflective Silver Medium

Nike$31.89356 rev

1y ago

CRZ YOGA Butterlift Linerless Shorts for Women 3 - High Waisted Comfy Yoga Casual Lounge Workout with Pockets Black Medium

CRZ YOGA$26.14493 rev

1y ago

What buyers say about bmjl womens running shorts elastic high waisted

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall21%

“Super flattering fit”

Comfort-Overall19%

“It is comfortable”

Soft Feel7%

“And soft”

Color6%

“Variety of colors”

Quality-Overall5%

“seems to be well made”

Exercise/Sports Suitability5%

“Nice athletic shorts for playing sports”

Pockets/Compartments4%

“extra pockets”

Material Quality4%

“Excellent material”

Value For Money3%

“Great Value”

Weight Light2%

“Very lightweight and breathable”

What buyers complain about

Size-Overall23%

“Run really small”

Pockets/Compartments4%

“No pockets”

Material Quality3%

“Not Quality Material”

Waist Fit3%

“they were a bit big at the waist”

Thigh Fit3%

“Too tight on my thighs”

Quality-Overall2%

“Poor quality”

Transparency2%

“See through”

Color2%

“Color bleeds”

Thickness2%

“very thin material”

Thin2%

“Too thin”

Top return reasons

Size-Overall52%

Length11%

Waist Fit10%

Thigh Fit6%

Inseam Fit4%