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Bluey Watch

Fail

The top 5 brands take 98% of clicks, so Bluey Watch is a Fail.

Flapen Score
37
37 / 100
Ranks 13,715 of 16,930 Clothing, Shoes & Jewelry niches · −8 vs the category median of 45
Market size
$97K/yr124K searches / yr
90-day growth
-11.5%search demand this quarter
Competition
76%top-5 click share · 6 brands · 31 sellers

Flapen Score

Bluey Watch against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Bluey Watch is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bluey Watch market on Amazon at a glance

Shoppers on Amazon United States searched for Bluey Watch 124K times last year and spent an estimated $97K. The top 5 brands take 98% of clicks. Demand peaks in Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 4.4% of those searches ended in a purchase.

Shoppers searched for this 124K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -11.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $97K a year.

Searches, last 12 months
124K
Growth, 90 days vs prior 90
-11.5%
Conversion, latest week
4.4%
Market size, estimated
$97Ka year
Peak month
December6.6× the quietest month
Top search term
bluey watch80K searches a year

02 · Price

A sale here is worth $17.91.

Listings sell for $17.91 on average, from $6.54 to $40.89. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At $17.91 that is $9K to $13K a year per listing.

Average price
$17.91inside the $15 to $100 sweet spot
Price range
$6.54–$40.89
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
$9K–$13K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 17.1% of listings are out of stock. The average listing ranks #400 within Watches. It carries 717 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
75%
Out of stock, average day
17.1%
Average rank
#400in Watches
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
717per listing
Listings tracked
16

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Bluey Watch products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

Brands

6 rising

Sellers

31

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

0%

  • Brand 148%
  • Brand 227%
  • Brand 317%
  • Brand 45%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (0%)

Demand

Bluey Watch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 6.6×

Search terms

Top Bluey Watch search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bluey watch80K/yr
  • bluey watch for girls12K/yr
  • bluey watch for boys6K/yr
  • bluey watch for kids 3-511K/yr
  • bluey kids watch4K/yr
  • bluey watch for kids3K/yr
  • bingo watch4K/yr
  • bluey watch for kids ages 4-85K/yr

Reviews and returns

What reviews say buyers love and hate about Bluey Watch

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Durability”
1.7%of orders come back
“One fell apart right after opening”
A buyer, on “Durability”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Bluey Watch questions

Answered from the same tracked data.