Is bluey towel profitable to sell on Amazon United States?

The niche generates $121K/yr across 103 tracked products. 3 of 26 products launched in the last 360 days are still selling. 90-day search growth is +27.1%. Flapen's verdict: Worth a look (53/100).

How competitive is the bluey towel niche?

10 brands and 29 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in bluey towel?

Top complaints mined from reviews: Size-Overall, Thickness, Durability. The return rate is 1.2%.

When does demand for bluey towel peak?

Demand peaks in Mar–Apr–May–Jun; the busiest month runs 7.6× the quietest.

What does it cost to enter the bluey towel niche?

Listings span $8.22–$34.95; the average listing price is $23.50 (sweet spot $15–$100). The average incumbent carries 565 reviews — the moat a new listing must climb.

bluey towel

Worth a look

Shows a sweet-spot price point ($23.50 avg), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.

Avg price

Incredible$23.50

avg listing price — sweet spot $15–$100

Competition

Great21%

top-5 click share — an open shelf

Returns

Great1.2%

return rate — above 5% kills the launch gate

Price range

Great$8.22–$34.95

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good564.73

avg incumbent reviews — the moat a new listing must climb

Growth

Good+27.1%

90-day search growth — must beat 0% to launch

Market size

Okay$121K

$121K/yr · 239K searches

Conversion

Okay2.1%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Brand share

Bad98%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, bluey towel is a $121K/yr Amazon United States market (239K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Worth a look — 53/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

bluey towel market data

Units sold / yr: 5K–6K; avg 0–100/product
Revenue / yr: $118K–$141K; units × avg price
Conversion rate: 2.1%
Avg BSR: #601
Page quality: 0%
Prime: 100%
Sponsored: 96%
Out of stock: 3.5%
Avg brand age: 30 months
Avg seller age: 142 days

Competition & brand share

Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.

Brands

10 rising

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

21%

Top 20: 52%

Open market

Bluey76%
Get Trend11%
Jay Franco7%
Disney3%
GRACE KARIN1%
Amazon Essentials1%
Open — no brand owns it (4 brands, 2%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +27.1% search growth over the last 90 days.

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 7.6×

Open Trend

Top bluey towel search terms

bluey swimsuits for girls45K/yr +67.4%0.7% conv.
bluey beach towel30K/yr +26.2%5.0% conv.
bluey bathing suit21K/yr +92.4%0.6% conv.
bluey towel41K/yr +8.6%3.3% conv.
bluey swimsuit21K/yr +29.9%0.6% conv.
bluey bathing suit for girls19K/yr -13.7%0.6% conv.
bluey towels for girls8K/yr +25.7%4.6% conv.
bluey swim7K/yr +24.8%0.2% conv.
bluey bath towel16K/yr -37.5%2.4% conv.
girls bluey swimsuit4K/yr +68.8%0.7% conv.

All search terms

Top bluey towel products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Bluey Swimsuit Girls Bathing Suit with Frills Long Sleeve Swimming Suit for Girls Pink 6

Bluey$32.564.6★96 rev

Bluey Girls Swimsuit One Piece Bathing Suit or Rash Guard Set Kids Toddlers Swimwear Pool Beach Travel Essentials Holiday (3-4 Years Lilac/Blue)

Bluey$17.144.7★482 rev

Bluey Little Girls UPF 50+ One Piece Bathing Suit Tie Dye Blue/Bubble Gum Pink 5-6

Bluey$18.734.6★60 rev

Bluey Swimsuit | Girls One Piece Swimsuits | Bathing Suit Girls | Pink 5

Bluey$28.294.8★348 rev

Bluey Girls Swimming Costume Summer Holiday Essentials Short Long Sleeve Childrens Full Body Swimsuit (Pink/Blue 5-6 Years)

Bluey$24.604.7★482 rev

Newest

by launch date

Get Trend Bluey Bath Towels with Hood for Girls Soft Absorbent Cotton Beach Towel Swimming Pool Hooded Poncho Shower Bath Travel Cozy for Girls Ages 2-6 (Multi Bluey)

Get Trend$22.80169 rev

7mo ago

Get Trend Bluey Bath Towels with Hood for Girls Soft Absorbent Cotton Beach Towel Swimming Pool Hooded Poncho Shower Bath Travel Cozy for Girls Ages 2-6 (Pink Bluey)

Get Trend$25.55169 rev

7mo ago

Bluey Little Girls Raglan Rash Guard and Bikini Bottom UPF 50+ Swim Set Sky Blue 5-6

Bluey$21.52111 rev

8mo ago

Get Trend Bluey Girls Swimsuit One Piece Toddler Bathing Suit with Ruffle Shoulder UPF 50+ Pool Beach Swimwear 26Y (2-3 Years Pink/Multi Bluey)

Get Trend$16.72108 rev

9mo ago

Get Trend Bluey Girls Swimsuit One Piece Toddler Bathing Suit with Ruffle Shoulder UPF 50+ Pool Beach Swimwear 26Y (3-4 Years Pink/Multi Bluey)

Get Trend$16.97108 rev

9mo ago

What buyers say about bluey towel

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“It is well made”

Size-Overall18%

“True to size”

Color15%

“colors are bright”

Soft Feel6%

“Sooooo soft”

Value For Money6%

“Not overpriced”

Advertised Vs Actual Product4%

“It's as advertised”

Durability4%

“Durable as heck shes thrown them sat on them”

Comfort-Overall3%

“feels comfortable”

Material Quality3%

“Solid Material: I was impressed by the great quality of the construction”

Design-Overall3%

“I love the design, the colors are very bright and colorful”

What buyers complain about

Size-Overall36%

“runs big”

Thickness9%

“The thickness is not good”

Durability6%

“Broke right away”

Advertised Vs Actual Product5%

“Misleading, this isnt actually Disney brand”

Quality-Overall4%

“Fit and quality is strange”

Strength3%

“Kind of flimsy for the price”

Washability3%

“Really cute and soft material could be a bit more durable cause from washing once it ripped a little”

Comfort-Overall3%

“uncomfortable”

Material Quality2%

“its not real soft cotton”

Allergies2%

“my daughter a bad rash after wearing it once”

Top return reasons

Size-Overall71%

Length3%

Material Quality3%

Advertised Vs Actual Product3%

Quality-Overall2%

Value For Money2%

Feet Fit2%

Thin2%

Chest Fit2%

Color1%

Common questions

Is bluey towel profitable to sell on Amazon United States?: The niche generates $121K/yr across 103 tracked products. 3 of 26 products launched in the last 360 days are still selling. 90-day search growth is +27.1%. Flapen's verdict: Worth a look (53/100).
How competitive is the bluey towel niche?: 10 brands and 29 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in bluey towel?: Top complaints mined from reviews: Size-Overall, Thickness, Durability. The return rate is 1.2%.
When does demand for bluey towel peak?: Demand peaks in Mar–Apr–May–Jun; the busiest month runs 7.6× the quietest.
What does it cost to enter the bluey towel niche?: Listings span $8.22–$34.95; the average listing price is $23.50 (sweet spot $15–$100). The average incumbent carries 565 reviews — the moat a new listing must climb.