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Bluey Suitcase

Fail

Buyers convert on only 1.4% of searches, so Bluey Suitcase is a Fail.

Flapen Score
36
36 / 100
Ranks 14,149 of 16,930 Clothing, Shoes & Jewelry niches · −9 vs the category median of 45
Market size
$121K/yr123K searches / yr
90-day growth
-1.7%search demand this quarter
Competition
47%top-5 click share · 11 brands · 27 sellers

Flapen Score

Bluey Suitcase against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Bluey Suitcase is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bluey Suitcase market on Amazon at a glance

Shoppers on Amazon United States searched for Bluey Suitcase 123K times last year and spent an estimated $121K. The top 5 brands take 87% of clicks. Demand peaks in Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 123K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -1.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $121K a year.

Searches, last 12 months
123K
Growth, 90 days vs prior 90
-1.7%
Conversion, latest week
1.4%
Market size, estimated
$121Ka year
Peak month
December2.8× the quietest month
Top search term
bluey suitcase48K searches a year

02 · Price

A sale here is worth $72.34.

Listings sell for $72.34 on average, from $20.70 to $231.96. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $72.34 that is $0 to $7K a year per listing.

Average price
$72.34inside the $15 to $100 sweet spot
Price range
$20.70–$231.96
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$7K
Returns
5.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #157 within Luggage. It carries 3,968 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
97%
Out of stock, average day
4.8%
Average rank
#157in Luggage
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
3,968per listing
Listings tracked
32

04 · Newcomers

6 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
6Amazon's first-year sales bar
Average brand age
33 months

Products

Top Bluey Suitcase products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 rising

Sellers

27

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

47%

Top 20: 88%

Open market

8%

  • Brand 136%
  • Brand 229%
  • Brand 310%
  • Brand 47%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (5 brands, 8%)

Demand

Bluey Suitcase search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 2.8×

Search terms

Top Bluey Suitcase search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bluey suitcase48K/yr
  • bluey luggage21K/yr
  • bluey suitcase for girls19K/yr
  • bluey luggage for kids12K/yr
  • bluey suitcase for boys10K/yr
  • bluey carry on luggage5K/yr
  • bluey luggage set4K/yr
  • bluey ride on luggage3K/yr

Reviews and returns

What reviews say buyers love and hate about Bluey Suitcase

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Size-Overall”
18%of negative reviews mention “Size-Overall”
5.1%of orders come back
“Just tight for flying on the plane”
A buyer, on “Size-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Bluey Suitcase questions

Answered from the same tracked data.