Bluey Suitcase
FailBuyers convert on only 1.4% of searches, so Bluey Suitcase is a Fail.
- Flapen Score
- 36 / 100Ranks 14,149 of 16,930 Clothing, Shoes & Jewelry niches · −9 vs the category median of 4536
- Market size
- $121K/yr123K searches / yr
- 90-day growth
- -1.7%search demand this quarter
- Competition
- 47%top-5 click share · 11 brands · 27 sellers
Flapen Score
Bluey Suitcase against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Bluey Suitcase is stronger. Inside it, weaker.
Market
The Bluey Suitcase market on Amazon at a glance
Shoppers on Amazon United States searched for Bluey Suitcase 123K times last year and spent an estimated $121K. The top 5 brands take 87% of clicks. Demand peaks in Nov–Dec. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 1.4% of those searches ended in a purchase.
Shoppers searched for this 123K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -1.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $121K a year.
- Searches, last 12 months
- 123K
- Growth, 90 days vs prior 90
- -1.7%
- Conversion, latest week
- 1.4%
- Market size, estimated
- $121Ka year
- Peak month
- December2.8× the quietest month
- Top search term
- bluey suitcase48K searches a year
02 · Price
A sale here is worth $72.34.
Listings sell for $72.34 on average, from $20.70 to $231.96. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $72.34 that is $0 to $7K a year per listing.
- Average price
- $72.34inside the $15 to $100 sweet spot
- Price range
- $20.70–$231.96
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$7K
- Returns
- 5.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
78% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #157 within Luggage. It carries 3,968 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 97%
- Out of stock, average day
- 4.8%
- Average rank
- #157in Luggage
- Average rating
- 4.49 starsAmazon United States average 4.42 stars
- Average reviews
- 3,968per listing
- Listings tracked
- 32
04 · Newcomers
6 of last year's 12 launches cleared the first-year sales bar.
12 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 12
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Bluey Suitcase products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Fast Forward 18 Bluey Kids Ride On Luggage-HardShell Rolling Travel Suitcase-Lightweight Ride On Suitcase For Kids
- Price
- $101.37
- Rating
- 4.6/5
- Reviews
- 293
- Age
- 1y ago

Bluey Kids Suitcase with Wheels Carry On Luggage for Boys Girls Foldable Travel Bag Small Rolling Cabin Case with Handle Lightweight Gifts for Kids S (L18inch x W11.8inch - 15L Blue)
- Price
- $40.45
- Rating
- 4.4/5
- Reviews
- 139
- Age
- 1y ago

Amazon Basics 21 Hardside Carry-On Luggage with Expandable Space Scratch-Resistant Surface Telescoping Handle Four Multi-directional Wheels Light Blue
- Price
- $52.10
- Rating
- 4.5/5
- Reviews
- 27,070
- Age
- 8y ago

AI ACCESSORY INNOVATIONS Bluey Kids Luggage and Backpack Set - 18 Luggage Suitcase With Wheels 13.75 Backpack
- Price
- $100.33
- Rating
- 4.6/5
- Reviews
- 79
- Age
- 1y ago

Bluey Kids Luggage with Wheels Rolling Suitcase Small Carry On Travel Suitcase Vacation Weekend Trips Travel Essentials
- Price
- $86.11
- Rating
- 4.8/5
- Reviews
- 88
- Age
- 1y ago
Trending
estimated 90-day click momentum
Travelers Choice Kids JoJo the Bears Travel Adventure Under the Sea 20-Inch Carry-On
- Price
- $85.78
- Rating
- 4.8/5
- Reviews
- 47
- Age
- 4mo ago

Amazon Basics 21 Hardside Carry-On Luggage with Expandable Space Scratch-Resistant Surface Telescoping Handle Four Multi-directional Wheels Light Blue
- Price
- $52.10
- Rating
- 4.5/5
- Reviews
- 27,070
- Age
- 8y ago

Bioworld Hello Kitty Character Face Pink Ride-On Luggage
- Price
- $90.78
- Rating
- 4.4/5
- Reviews
- 289
- Age
- 1y ago

Cegali Itsy Rider 20 Ride-on Suitcase for Kids with Double Spinner Red Wheels (Blue Flyer)
- Price
- $205.81
- Rating
- 4.4/5
- Reviews
- 216
- Age
- 1y ago

Bluey Overnighter 20 Mini Duffle Bag for Kids | Lightweight Travel Weekender Duffel for Boys and Girls | Ages 3+
- Price
- $39.35
- Rating
- 4.4/5
- Reviews
- 42
- Age
- 8mo ago
Newest
by launch date
Travelers Choice Kids JoJo the Bears Travel Adventure Under the Sea 20-Inch Carry-On
- Price
- $85.78
- Rating
- 4.8/5
- Reviews
- 47
- Age
- 4mo ago

Bluey Kids Duffle Bag Bluey & Bingo Travel Gym Bag with Adjustable Shoulder Strap Mesh Side Pockets & Zipper Pocket
- Price
- $26.85
- Rating
- 4.7/5
- Reviews
- 122
- Age
- 6mo ago

Fast Forward Bluey 20 Hardshell Luggage - Cute & Durable Hard-side Suitcase for Travel with Spinner Wheels 20x12x8
- Price
- $94.04
- Rating
- 4.5/5
- Reviews
- 45
- Age
- 7mo ago

Fast Forward Kids Licensed Hard-Side 21 Spinner Luggage Lightweight Carry-On Suitcase (Bluey)
- Price
- $102.10
- Rating
- 4.6/5
- Reviews
- 54
- Age
- 8mo ago

Bluey Overnighter 20 Mini Duffle Bag for Kids | Lightweight Travel Weekender Duffel for Boys and Girls | Ages 3+
- Price
- $39.35
- Rating
- 4.4/5
- Reviews
- 42
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 rising
Sellers
27
Est. top-5 brand share
87%
Top 20: 100%
Est. top-5 click share
47%
Top 20: 88%
Open market
8%
- Fast Forward36%
- Bluey29%
- AI ACCESSORY INNOVATIONS10%
- Amazon Basics7%
- Cegali5%
- American Tourister4%
- Open — no brand owns it (5 brands, 8%)
Demand
Bluey Suitcase search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.8×
Search terms
Top Bluey Suitcase search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- bluey suitcase48K/yr
- bluey luggage21K/yr
- bluey suitcase for girls19K/yr
- bluey luggage for kids12K/yr
- bluey suitcase for boys10K/yr
- bluey carry on luggage5K/yr
- bluey luggage set4K/yr
- bluey ride on luggage3K/yr
Reviews and returns
What reviews say buyers love and hate about Bluey Suitcase
We read the reviews and the return reasons for every product selling here.
“Just tight for flying on the plane”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bluey Suitcase questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









