Skip to content

Bluey Shoes

Fail

The top 5 brands take 100% of clicks, so Bluey Shoes is a Fail.

Flapen Score
37
37 / 100
Ranks 13,715 of 16,930 Clothing, Shoes & Jewelry niches · −8 vs the category median of 45
Market size
$53K/yr375K searches / yr
90-day growth
-2.7%search demand this quarter
Competition
24%top-5 click share · 4 brands · 86 sellers

Flapen Score

Bluey Shoes against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Bluey Shoes is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bluey Shoes market on Amazon at a glance

Shoppers on Amazon United States searched for Bluey Shoes 375K times last year and spent an estimated $53K. All 4 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 375K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -2.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $53K a year.

Searches, last 12 months
375K
Growth, 90 days vs prior 90
-2.7%
Conversion, latest week
0.4%
Market size, estimated
$53Ka year
Peak month
December4.3× the quietest month
Top search term
bluey crocs125K searches a year

02 · Price

A sale here is worth $33.89.

Listings sell for $33.89 on average, from $5.46 to $55.43. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $33.89 that is $0 to $3K a year per listing.

Average price
$33.89inside the $15 to $100 sweet spot
Price range
$5.46–$55.43
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
4.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

98% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #3,848 within Shoes. It carries 641 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
98%
Out of stock, average day
5.4%
Average rank
#3,848in Shoes
Average rating
4.70 starsAmazon United States average 4.42 stars
Average reviews
641per listing
Listings tracked
89

04 · Newcomers

4 of last year's 24 launches cleared the first-year sales bar.

24 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
24
Successful launches
4Amazon's first-year sales bar
Average brand age
35 months

Products

Top Bluey Shoes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 24% of clicks. An open shelf where new products get seen.

Brands

4 rising

Sellers

86

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

24%

Top 20: 54%

Open market

0%

  • Brand 154%
  • Brand 238%
  • Brand 37%
  • Brand 40%
  • Open — no brand owns it (0%)

Demand

Bluey Shoes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.3×

Search terms

Top Bluey Shoes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bluey crocs125K/yr
  • bluey shoes128K/yr
  • bluey sandals16K/yr
  • bluey toddler shoes25K/yr
  • bluey crocs for toddlers21K/yr
  • crocs bluey16K/yr
  • bluey crocs for kids10K/yr
  • toddler bluey shoes10K/yr
  • bluey clogs5K/yr
  • bluey slides3K/yr

Reviews and returns

What reviews say buyers love and hate about Bluey Shoes

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Size-Overall”
39%of negative reviews mention “Size-Overall”
4.1%of orders come back
“To small”
A buyer, on “Size-Overall”39% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Bluey Shoes questions

Answered from the same tracked data.