Is bluey school supplies profitable to sell on Amazon United States?

The niche generates $40K/yr across 20 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -33.4%. Flapen's verdict: Skip it (35/100).

How competitive is the bluey school supplies niche?

5 brands and 21 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in bluey school supplies?

Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 0.6%.

When does demand for bluey school supplies peak?

Demand peaks in Jul–Dec; the busiest month runs 4.6× the quietest.

What does it cost to enter the bluey school supplies niche?

Listings span $7.84–$24.94; the average listing price is $12.71 (sweet spot $15–$100). The average incumbent carries 490 reviews — the moat a new listing must climb.

bluey school supplies

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Review moat

Great489.9

avg incumbent reviews — the moat a new listing must climb

Price range

Good$7.84–$24.94

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$12.71

avg listing price — sweet spot $15–$100

Conversion

Good4.3%

search→purchase rate — share of searches ending in a sale

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$40K

$40K/yr · 72K searches

Growth

Bad-33.4%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, bluey school supplies is a $40K/yr Amazon United States market (72K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Dec. Verdict: Skip it — 35/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

bluey school supplies market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: $38K–$51K; units × avg price
Conversion rate: 4.3%
Avg BSR: #924
Page quality: 0%
Prime: 100%
Sponsored: 70%
Out of stock: 3.9%
Avg brand age: 32 months
Avg seller age: 136 days

Competition & brand share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

LUV HER71%
Bluey19%
HER5%
Horizon Group USA3%
Mini Treasures1%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -33.4% search growth over the last 90 days.

Peak months: Jul, Dec · busiest ÷ quietest = 4.6×

Open Trend

Top bluey school supplies search terms

bluey necklace18K/yr -24.3%3.3% conv.
bluey jewelry for girls16K/yr -47.4%5.5% conv.
bluey chapstick12K/yr -46.5%2.7% conv.
bluey necklace for girls10K/yr -26.5%4.2% conv.
bluey bracelet for girls6K/yr -13.4%6.2% conv.
bluey bracelets9K/yr -32.3%2.9% conv.

All search terms

Top bluey school supplies products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

LUV HER Bluey Girls Jewelry Set - Dress up 3 Piece Toy Jewelry Box Set with Bead Necklace Bracelet and Ring - Play Accessories - Ages 3+

LUV HER$12.544.7★313 rev

LUV HER Bluey Girls BFF 6 Piece Toy Jewelry Box Set with 2 Rings 2 Bead Bracelets and Snap Hair Clips Ages 3+

LUV HER$8.214.8★2,392 rev

LUV HER Bluey Girls Jewelry Set - Dress up 9 Piece Toy Jewelry Box Set with Bead Necklace Bracelet and Ring - Play Accessories - Ages 3+

LUV HER$21.034.7★313 rev

LUV HER Bluey and Bingo BFF Necklace Set Girls Friendship Gift for Ages 6+

LUV HER$8.724.6★239 rev

LUV HER Bluey Kids Jewelry 8 Pack Beaded Friendship Bracelets Lightweight Colorful Fun for Girls Ages 3+ Gift-Ready BFF Theme Safe Elastic Stretch

LUV HER$9.554.7★202 rev

Newest

by launch date

Bluey 5 Piece Flavored Lip Balm Set with Bluey Topper

Bluey$9.990 rev

4mo ago

Bluey Lip Gloss Bundle for Girls 6 Pack of Glosses for Lips in Assorted Flavors Plus Stickers More | Bluey Party Favors for Kids

Bluey$11.986 rev

6mo ago

Bluey and Bingo Hugging Pendant Necklace Official License 16+2 Silver Flash-Plated Bluey Family Necklace

Bluey$24.1911 rev

7mo ago

Bluey Bingo Necklaces for Girls Official License 16 / 17+3 Layered Necklace

Bluey$11.6716 rev

10mo ago

Bluey Sparkle Bracelet Making Kit 4 Reversible Bracelets with Easy Closure 100+ Traditional and Puffy Resin Stickers DIY Bluey Jewelry Arts and Crafts for Kids Age 8-12 Toddler Gifts

Horizon Group USA$8.24214 rev

11mo ago

What buyers say about bluey school supplies

What buyers praise and complain about, mined from review topics.

What buyers love

Gifting Purpose18%

“Great present”

Color18%

“The colors are bright”

Quality-Overall17%

“Good quality”

Value For Money6%

“Great value”

Advertised Vs Actual Product6%

“As described”

Durability5%

“Super cute and durable”

Size-Overall3%

“It is a good size”

Adjustability/Rotatability/Reclining2%

“The chains are adjustable”

Ease Of Use2%

“making it comfortable to wear”

Fun/Entertainment Experience2%

“This bracelet making kit is really fun”

What buyers complain about

Durability29%

“not very durable”

Quality-Overall16%

“Cheaply made”

Size-Overall8%

“Many Some of the stickers are plainly too big for it to begin with”

Chain/Key Quality7%

“unfortunately the chain on the Bluey necklace broke before we even put it on”

Material Quality3%

“The Bluey pieces are cheapo acrylic”

Smell3%

“there is a very distinct chemical smell that I cannot get rid of”

Gifting Purpose2%

“Lost birthday gift”

Defective Material/Parts2%

“Piece broke”

Suitability Colored Hair2%

“Not for ethnic hair”

Precious Gemstone1%

“But a bummer - ours didn't come with the little gem that shows up in all the product photos”

Top return reasons

Size-Overall27%

Advertised Vs Actual Product13%

Wrist Fit12%

Quality-Overall11%

Value For Money9%

Defective Material/Parts8%

Chain/Key Quality6%

Color2%

Design-Overall2%

Product Condition1%

Common questions

Is bluey school supplies profitable to sell on Amazon United States?: The niche generates $40K/yr across 20 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -33.4%. Flapen's verdict: Skip it (35/100).
How competitive is the bluey school supplies niche?: 5 brands and 21 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in bluey school supplies?: Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 0.6%.
When does demand for bluey school supplies peak?: Demand peaks in Jul–Dec; the busiest month runs 4.6× the quietest.
What does it cost to enter the bluey school supplies niche?: Listings span $7.84–$24.94; the average listing price is $12.71 (sweet spot $15–$100). The average incumbent carries 490 reviews — the moat a new listing must climb.