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Bluey School Supplies

Fail

The top 5 brands take 100% of clicks, so Bluey School Supplies is a Fail.

Flapen Score
35
35 / 100
Ranks 14,546 of 16,930 Clothing, Shoes & Jewelry niches · −10 vs the category median of 45
Market size
$40K/yr72K searches / yr
90-day growth
-33.4%search demand this quarter
Competition
63%top-5 click share · 5 brands · 21 sellers

Flapen Score

Bluey School Supplies against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Bluey School Supplies is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bluey School Supplies market on Amazon at a glance

Shoppers on Amazon United States searched for Bluey School Supplies 72K times last year and spent an estimated $40K. All 5 brands take every click. Demand peaks in Jul–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 4.3% of those searches ended in a purchase.

Shoppers searched for this 72K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -33.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $40K a year.

Searches, last 12 months
72K
Growth, 90 days vs prior 90
-33.4%
Conversion, latest week
4.3%
Market size, estimated
$40Ka year
Peak month
December4.6× the quietest month
Top search term
bluey necklace18K searches a year

02 · Price

A sale here is worth $12.71.

Listings sell for $12.71 on average, from $7.84 to $24.94. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $12.71 that is $1K to $3K a year per listing.

Average price
$12.71under the $15 to $100 sweet spot
Price range
$7.84–$24.94
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #924 within Jewelry. It carries 490 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
100%
Out of stock, average day
3.9%
Average rank
#924in Jewelry
Average rating
4.69 starsAmazon United States average 4.42 stars
Average reviews
490per listing
Listings tracked
20

04 · Newcomers

1 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
32 months

Products

Top Bluey School Supplies products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 falling

Sellers

21

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

0%

  • Brand 171%
  • Brand 219%
  • Brand 35%
  • Brand 43%
  • Brand 51%

Demand

Bluey School Supplies search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Dec · busiest ÷ quietest = 4.6×

Search terms

Top Bluey School Supplies search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bluey necklace18K/yr
  • bluey jewelry for girls16K/yr
  • bluey chapstick12K/yr
  • bluey necklace for girls10K/yr
  • bluey bracelet for girls6K/yr
  • bluey bracelets9K/yr

Reviews and returns

What reviews say buyers love and hate about Bluey School Supplies

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Gifting Purpose”
29%of negative reviews mention “Durability”
0.6%of orders come back
“not very durable”
A buyer, on “Durability”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Bluey School Supplies questions

Answered from the same tracked data.