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Bluey Costume Toddler

Fail

The top 5 brands take 100% of clicks, so Bluey Costume Toddler is a Fail.

Flapen Score
32
32 / 100
Ranks 15,464 of 16,930 Clothing, Shoes & Jewelry niches · −13 vs the category median of 45
Market size
$12K/yr124K searches / yr
90-day growth
+16.3%search demand this quarter
Competition
52%top-5 click share · 3 brands · 56 sellers

Flapen Score

Bluey Costume Toddler against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Bluey Costume Toddler is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bluey Costume Toddler market on Amazon at a glance

Shoppers on Amazon United States searched for Bluey Costume Toddler 124K times last year and spent an estimated $12K. All 3 brands take every click. Demand peaks in Aug–Sep–Oct–Nov. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 124K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +16.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $12K a year.

Searches, last 12 months
124K
Growth, 90 days vs prior 90
+16.3%
Conversion, latest week
0.3%
Market size, estimated
$12Ka year
Peak month
October89.7× the quietest month
Top search term
bluey costume toddler55K searches a year

02 · Price

A sale here is worth $29.51.

Listings sell for $29.51 on average, from $19.62 to $39.55. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $29.51 that is $0 to $3K a year per listing.

Average price
$29.51inside the $15 to $100 sweet spot
Price range
$19.62–$39.55
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
9.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

62% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #4,355 within Baby. It carries 346 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
97%
Out of stock, average day
3.7%
Average rank
#4,355in Baby
Average rating
4.72 starsAmazon United States average 4.42 stars
Average reviews
346per listing
Listings tracked
29

04 · Newcomers

0 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Bluey Costume Toddler products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

3 falling

Sellers

56

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

52%

Top 20: 92%

Open market

0%

  • Brand 178%
  • Brand 218%
  • Brand 35%
  • Open — no brand owns it (0%)

Demand

Bluey Costume Toddler search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 89.7×

Search terms

Top Bluey Costume Toddler search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bluey costume toddler55K/yr
  • bluey toddler costume26K/yr
  • toddler bluey costume24K/yr
  • bluey halloween costume toddler7K/yr
  • bluey costume 2t12K/yr

Reviews and returns

What reviews say buyers love and hate about Bluey Costume Toddler

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Size-Overall”
67%of negative reviews mention “Size-Overall”
9.0%of orders come back
“fits a little shorter than I'd ideally prefer”
A buyer, on “Size-Overall”67% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Bluey Costume Toddler questions

Answered from the same tracked data.