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Bluey Costume for Adults

Fail

Buyers convert on only 0.7% of searches, so Bluey Costume for Adults is a Fail.

Flapen Score
32
32 / 100
Ranks 15,464 of 16,930 Clothing, Shoes & Jewelry niches · −13 vs the category median of 45
Market size
$35K/yr169K searches / yr
90-day growth
-30.3%search demand this quarter
Competition
39%top-5 click share · 11 brands · 42 sellers

Flapen Score

Bluey Costume for Adults against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Bluey Costume for Adults is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bluey Costume for Adults market on Amazon at a glance

Shoppers on Amazon United States searched for Bluey Costume for Adults 169K times last year and spent an estimated $35K. The top 5 brands take 92% of clicks. Demand peaks in Sep–Oct. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 169K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -30.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $35K a year.

Searches, last 12 months
169K
Growth, 90 days vs prior 90
-30.3%
Conversion, latest week
0.7%
Market size, estimated
$35Ka year
Peak month
October47.7× the quietest month
Top search term
bluey onesie59K searches a year

02 · Price

A sale here is worth $32.04.

Listings sell for $32.04 on average, from $4.34 to $61.45. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $32.04 that is $0 to $3K a year per listing.

Average price
$32.04inside the $15 to $100 sweet spot
Price range
$4.34–$61.45
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
9.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #10,149 within Sleepwear & Robes. It carries 1,128 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
92%
Out of stock, average day
2.3%
Average rank
#10,149in Sleepwear & Robes
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
1,128per listing
Listings tracked
49

04 · Newcomers

0 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Bluey Costume for Adults products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

Brands

11 rising

Sellers

42

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

39%

Top 20: 72%

Open market

6%

  • Brand 173%
  • Brand 26%
  • Brand 36%
  • Brand 43%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (5 brands, 6%)

Demand

Bluey Costume for Adults search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 47.7×

Search terms

Top Bluey Costume for Adults search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bluey onesie59K/yr
  • bluey onesie adult30K/yr
  • bluey onesie kids19K/yr
  • bandit costume adult10K/yr
  • bluey onsie6K/yr
  • bluey onesies4K/yr
  • bluey dad costume12K/yr
  • bluey adult onesie5K/yr
  • bluey onesie toddler7K/yr
  • adult bluey onesie5K/yr

Reviews and returns

What reviews say buyers love and hate about Bluey Costume for Adults

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Size-Overall”
35%of negative reviews mention “Size-Overall”
9.0%of orders come back
“Horrible fit”
A buyer, on “Size-Overall”35% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

23 topics

NegativePositive

FAQ

Common Bluey Costume for Adults questions

Answered from the same tracked data.