bluey costume for adults
Skip itWeak search conversion (0.7%) — this niche doesn't clear our bar today.
Avg price
Incredible$32.04avg listing price — sweet spot $15–$100
Price range
Great$4.34–$61.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great39%top-5 click share — an open shelf
Review moat
Good1,127.94avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad92%top-5 brand share — brand-locked demand
Returns
Bad9.0%return rate — above 5% kills the launch gate
Growth
Bad-30.3%90-day search growth — must beat 0% to launch
Market size
Bad$35K$35K/yr · 169K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, bluey costume for adults is a $35K/yr Amazon United States market (169K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 32/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
bluey costume for adults market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- $24K–$32K
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #10,149
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 80%
- Out of stock
- 2.3%
- Avg brand age
- 35 months
- Avg seller age
- 162 days
Competition & brand share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
11 rising
Sellers
42
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
39%
Top 20: 72%
Open market
6%
- Bluey73%
- GONAAP6%
- American Marketing Ent.6%
- COSUSKET3%
- Wishliker3%
- Spirit Halloween3%
- Open — no brand owns it (5 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -30.3% search growth over the last 90 days.Peak months: Sep, Oct · busiest ÷ quietest = 47.7×
Top bluey costume for adults search terms
- bluey onesie59K/yr
- bluey onesie adult30K/yr
- bluey onesie kids19K/yr
- bandit costume adult10K/yr
- bluey onsie6K/yr
- bluey onesies4K/yr
- bluey dad costume12K/yr
- bluey adult onesie5K/yr
- bluey onesie toddler7K/yr
- adult bluey onesie5K/yr
Top bluey costume for adults products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bluey One Piece Pajamas for Kids Toddlers Jumpsuit with Hood Fleece Zip Front Sleepwear Loungewear Gifts for Boys Girls (Blue 4-5 Years)
Bluey$34.014.7★882 rev
Bluey Onesie For Men Fleece Adult Onesie Bandit Mens Pajamas Novelty Adult Pajamas Blue L
Bluey$60.844.4★88 rev
Bluey Onesie for Women Chilli Womens Onesie Fleece One Piece Pajamas Orange Size Medium
Bluey$59.274.8★79 rev
American Marketing Ent. Bluey and Bingo Kids Halloween Costume Pajamas Suit Officially Licensed Sleepwear PJs
American Marketing Ent.$27.884.9★10 rev
Bluey One Piece Pajamas for Kids Toddlers Jumpsuit with Hood Fleece Zip Front Sleepwear Loungewear Gifts for Boys Girls (Blue 3-4 Years)
Bluey$35.364.7★882 rev
Newest
by launch date
Bluey Newborn Baby Girls Ruffle Mesh Bodysuit Dress Pink 6-9 Months
Bluey$20.649 rev
American Marketing Ent. Bluey and Bingo Kids Halloween Costume Pajamas Suit Officially Licensed Sleepwear PJs
American Marketing Ent.$27.8810 rev
Bluey Onesie For Men Fleece Adult Onesie Bandit Mens Pajamas Novelty Adult Pajamas Blue L
Bluey$60.8488 rev
Bluey Onesie For Men Fleece Adult Onesie Bandit Mens Pajamas Novelty Adult Pajamas Blue M
Bluey$57.9988 rev
Bluey Onesie for Women Chilli Womens Onesie Fleece One Piece Pajamas Orange Size Medium
Bluey$59.2779 rev
Trending
90-day click momentumBluey Newborn Baby Girls Ruffle Mesh Bodysuit Dress Pink 6-9 Months
Bluey$20.644.8★
Bluey Unisex Kids 2-Piece Viscose Snug-Fit Pajama Set Soft & Cute for Kids HOPPY BLUEY 18M
Bluey$13.554.7★
Bluey Bingo Little Boys Zip Up Cosplay Coverall 7-8
Bluey$32.754.7★
GONAAP Unisex Adult Blue Onesie Pajamas Animal One Piece Halloween Costume Cosplay Sleepwear (Blue Large)
GONAAP$31.874.5★
Bluey Onesie for Women Chilli Womens Onesie Fleece One Piece Pajamas Orange Size Large
Bluey$61.454.8★
What buyers say about bluey costume for adults
What buyers praise and complain about, mined from review topics.What buyers love
“Fits well”
“The quality of this costume is amazing”
“The material is actually pretty soft and cozy, and it does keep them warm on cooler days around the house”
“Nice color”
“Warm comfortable”
“Very comfy”
“Easy to wash”
“Better than expected”
“So simple to put on and wash”
“Material is great”
What buyers complain about
“Horrible fit”
“The zipper is way to high”
“But its cheap”
“Low quality on the seams”
“Low quality on the seams”
“theyre extremely thin”
“If your child does a split in this it will rip”
“Also when you wash them the string comes out”
“They feel very cheaply made”
“its just a headache”
Top return reasons
Common questions
- Is bluey costume for adults profitable to sell on Amazon United States?
- The niche generates $35K/yr across 49 tracked products. 0 of 11 products launched in the last 360 days are still selling. 90-day search growth is -30.3%. Flapen's verdict: Skip it (32/100).
- How competitive is the bluey costume for adults niche?
- 11 brands and 42 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in bluey costume for adults?
- Top complaints mined from reviews: Size-Overall, Zipper Quality, Value For Money. The return rate is 9.0% — above our launch gate.
- When does demand for bluey costume for adults peak?
- Demand peaks in Sep–Oct; the busiest month runs 47.7× the quietest.
- What does it cost to enter the bluey costume for adults niche?
- Listings span $4.34–$61.45; the average listing price is $32.04 (sweet spot $15–$100). The average incumbent carries 1,128 reviews — the moat a new listing must climb.