bluey costume
Skip itWeak search conversion (0.3%) — this niche doesn't clear our bar today.
Avg price
Incredible$30.52avg listing price — sweet spot $15–$100
Price range
Great$13.35–$56.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great426.58avg incumbent reviews — the moat a new listing must climb
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Growth
Bad-5.4%90-day search growth — must beat 0% to launch
Market size
Bad$83K$83K/yr · 1.1M searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Returns
Bad7.1%return rate — above 5% kills the launch gate
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, bluey costume is a $83K/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 37/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
bluey costume market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- $183K–$244K
- units × avg price
- Conversion rate
- 0.3%
- Avg BSR
- #5,567
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 72%
- Out of stock
- 2.6%
- Avg brand age
- 31 months
- Avg seller age
- 145 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
59
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
44%
Top 20: 79%
Open market
8%
- Bluey64%
- Spirit Halloween9%
- Hewtwerck6%
- American Marketing Ent.5%
- GONAAP5%
- Disguise4%
- Open — no brand owns it (5 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -5.4% search growth over the last 90 days.Peak months: Sep, Oct · busiest ÷ quietest = 45.2×
Top bluey costume search terms
- bluey costume378K/yr
- bluey costume for kids269K/yr
- bluey family costume38K/yr
- bluey halloween costume96K/yr
- bluey costume toddler55K/yr
- bluey costumes20K/yr
- disfraz de bluey8K/yr
- disfraz de bluey para nia12K/yr
- bluey custom5K/yr
- bluey costume for girls42K/yr
Top bluey costume products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bluey One Piece Pajamas for Kids Toddlers Jumpsuit with Hood Fleece Zip Front Sleepwear Loungewear Gifts for Boys Girls (Blue 3-4 Years)
Bluey$35.644.7★879 rev
Bluey Little Boys Hooded Cosplay T-Shirt and French TerryShorts Outfit Set 7-8
Bluey$22.384.8★255 rev
Hewtwerck Birthday Girls Outfit T-Shirt Tutu Skirt Sets with Blue Ears Hair Clips Headband and Satin Sash (Blue 3Years-4Years)
Hewtwerck$28.784.7★402 rev
Bluey Toddler Boys Zip Up Cosplay Windbreaker Jacket Blue 2T
Bluey$29.700.0★0 rev
Spirit Halloween Toddler Bluey Costume - 2T
Spirit Halloween$38.964.8★270 rev
Newest
by launch date
Bluey Swimming Costume Two Piece Boys Swimming Costume Long Sleeve Kids Swimsuit Blue 4
Bluey$34.4213 rev
Bluey Toddler Boys Zip Up Cosplay Windbreaker Jacket Blue 2T
Bluey$29.700 rev
Bluey Toddler Boys Zip Up Cosplay Windbreaker Jacket Blue 5T
Bluey$30.820 rev
American Marketing Ent. Bluey and Bingo Kids Halloween Costume Pajamas Suit Officially Licensed Sleepwear PJs
American Marketing Ent.$26.8310 rev
Bluey Swimsuit Girls Bathing Suit with Frills Long Sleeve Swimming Suit for Girls Pink 4
Bluey$32.3393 rev
Trending
90-day click momentumBluey Toddler Boys Zip Up Cosplay Windbreaker Jacket Blue 5T
Bluey$30.820.0★
Costume Agent Kids Youth Toddler Blues Detective Dog Character Halloween Cosplay Costume Shirt
Costume Agent$28.964.5★
Bluey Toddler Boys Zip Up Cosplay Windbreaker Jacket Blue 2T
Bluey$29.700.0★
Bluey Swimming Costume Two Piece Boys Swimming Costume Long Sleeve Kids Swimsuit Blue 4
Bluey$34.424.9★
American Marketing Ent. Bluey and Bingo Kids Halloween Costume Pajamas Suit Officially Licensed Sleepwear PJs
American Marketing Ent.$26.834.9★
What buyers say about bluey costume
What buyers praise and complain about, mined from review topics.What buyers love
“Fits well”
“colorful”
“I purchased this new”
“comfortable”
“A+ softness”
“It is okay to wash before if so how”
“Design”
“Durable and cute”
“Goid quality”
“The matching shorts have a flexible elastic waistband that stays secure without digging in”
What buyers complain about
“Huge”
“the top part looks a dingy color”
“Definitely not what I received colors were completely different than what was advertised”
“boogie board rash”
Top return reasons
Common questions
- Is bluey costume profitable to sell on Amazon United States?
- The niche generates $83K/yr across 36 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is -5.4%. Flapen's verdict: Skip it (37/100).
- How competitive is the bluey costume niche?
- 11 brands and 59 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in bluey costume?
- Top complaints mined from reviews: Size-Overall, Color, Advertised Vs Actual Product. The return rate is 7.1% — above our launch gate.
- When does demand for bluey costume peak?
- Demand peaks in Sep–Oct; the busiest month runs 45.2× the quietest.
- What does it cost to enter the bluey costume niche?
- Listings span $13.35–$56.78; the average listing price is $30.52 (sweet spot $15–$100). The average incumbent carries 427 reviews — the moat a new listing must climb.