bluey bracelet
Skip itWeak search conversion (0.8%) — this niche doesn't clear our bar today.
Competition
Incredible10%top-5 click share — an open shelf
Avg price
Great$22.70avg listing price — sweet spot $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Review moat
Great487.87avg incumbent reviews — the moat a new listing must climb
Price range
Great$4.32–$49.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$239K$239K/yr · 1.3M searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-18.6%90-day search growth — must beat 0% to launch
Brand share
Bad95%top-5 brand share — brand-locked demand
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, bluey bracelet is a $239K/yr Amazon United States market (1.3M searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 48/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
bluey bracelet market data
- Units sold / yr
- 13K–15K
- avg 0–100/product
- Revenue / yr
- $284K–$341K
- units × avg price
- Conversion rate
- 0.8%
- Avg BSR
- #5,173
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 97%
- Out of stock
- 6.8%
- Avg brand age
- 33 months
- Avg seller age
- 145 days
Competition & brand share
Clicks spread well past the top 5 (10% combined) — an open shelf where new products get seen.Brands
20 falling
Sellers
54
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
10%
Top 20: 29%
Open market
7%
- Bluey80%
- Get Trend4%
- Hewtwerck4%
- IMEKIS2%
- LUV HER2%
- Amazon Essentials1%
- Open — no brand owns it (14 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -18.6% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.6×
Top bluey bracelet search terms
- bluey dress131K/yr
- bluey pajamas188K/yr
- bluey outfits for girls110K/yr
- bluey clothes girls124K/yr
- bluey clothes119K/yr
- bluey dress for girls51K/yr
- bluey outfit44K/yr
- bluey girls clothes55K/yr
- bluey pajamas girls78K/yr
- bluey hair accessories54K/yr
Top bluey bracelet products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bluey Girls Fantasy Gown Nightgown BLUEY FRIENDS 4T
Bluey$20.974.8★462 rev
Bluey Bingo Toddler Girls T-Shirt and Chambray Shorts Outfit Set Pink/Multicolor 2T
Bluey$20.294.8★406 rev
Bluey Girls Nightgown Soft & Cute Pajamas for Kids BLUEY LOVE SPRING 2T
Bluey$13.284.8★419 rev
Bluey Toddler Girls Birthday Short Sleeve Graphic Tee and Tulle Tutu Skirt Outfit Grey Blue Bingo 3T
Bluey$21.474.8★200 rev
Hewtwerck Birthday Girls Outfit T-Shirt Tutu Skirt Sets with Blue Ears Hair Clips Headband and Satin Sash (Blue 4Years-5Years)
Hewtwerck$28.704.7★402 rev
Newest
by launch dateBluey Girls Fantasy Gown Nightgown BLUEY FRIENDS 4T
Bluey$20.97462 rev
Bluey Girls Nightgown Soft & Cute Pajamas for Kids BLUEY LOVE SPRING 2T
Bluey$13.28419 rev
Bluey unisex-child 4-Piece Snug-fit Cotton Pajama Set Soft & Cute for Kids HAPPY DAY 2T
Bluey$17.021,616 rev
Bluey Girls Bluey Dress Nightgown Fantasy Gown Soft & Cute Pajamas for Kids
Bluey$25.90462 rev
Bluey Girls Fantasy Gown Nightgown BLUEY FRIENDS 6
Bluey$21.16462 rev
Trending
90-day click momentum
Bluey Mens 2-Piece Loose-Fit Pajama Set Soft & Comfortable Holiday Nightwear for Family
Bluey$31.554.9★
Bluey Girls Bluey Dress Nightgown Fantasy Gown Soft & Cute Pajamas for Kids
Bluey$25.904.8★
Bluey Toddler Boys T-Shirt and Shorts Outfit Set 3T
Bluey$22.754.7★
Bluey Toddler Girls Birthday Short Sleeve Graphic Tee and Tulle Tutu Skirt Outfit Grey Blue Bingo 3T
Bluey$21.474.8★
Get Trend Bluey Girls Pajama Set 2-6 Yrs 2 Piece Button-Down Pj Shirt & Girls Shorts Soft Loungewear & Nightwear (2-3 Years Multi Bluey)
Get Trend$18.254.7★
What buyers say about bluey bracelet
What buyers praise and complain about, mined from review topics.What buyers love
“Really true to size so cute”
“The colors are bright”
“Cute product”
“Adorable gift”
“Soft to the touch”
“Worth the money”
“Comfortable”
“The material is breathable”
“Durable and cute”
“As described”
What buyers complain about
“Runs a bit small”
“One broke immediately also”
“made of cheap materials”
“Cheap”
“Pictures don't do it justice”
“Thin”
“Other than it being bluey, this set is terrible quality and extremely small”
“But its cheap”
“After washing, I noticed a little bit of shrinkage,”
“NOT COMFORTABLE”
Top return reasons
Common questions
- Is bluey bracelet profitable to sell on Amazon United States?
- The niche generates $239K/yr across 232 tracked products. 13 of 57 products launched in the last 360 days are still selling. 90-day search growth is -18.6%. Flapen's verdict: Skip it (48/100).
- How competitive is the bluey bracelet niche?
- 20 brands and 54 sellers compete. The top 5 products take 10% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in bluey bracelet?
- Top complaints mined from reviews: Size-Overall, Durability, Material Quality. The return rate is 1.8%.
- When does demand for bluey bracelet peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.6× the quietest.
- What does it cost to enter the bluey bracelet niche?
- Listings span $4.32–$49.96; the average listing price is $22.70 (sweet spot $15–$100). The average incumbent carries 488 reviews — the moat a new listing must climb.