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Bluey Bracelet

Fail

Buyers convert on only 0.8% of searches, so Bluey Bracelet is a Fail.

Flapen Score
48
48 / 100
Top 37% of 16,930 Clothing, Shoes & Jewelry niches · +3 vs the category median of 45
Market size
$239K/yr1.3M searches / yr
90-day growth
-18.6%search demand this quarter
Competition
10%top-5 click share · 20 brands · 54 sellers

Flapen Score

Bluey Bracelet against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Bluey Bracelet is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bluey Bracelet market on Amazon at a glance

Shoppers on Amazon United States searched for Bluey Bracelet 1.3M times last year and spent an estimated $239K. The top 5 brands take 95% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -18.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $239K a year.

Searches, last 12 months
1.3M
Growth, 90 days vs prior 90
-18.6%
Conversion, latest week
0.8%
Market size, estimated
$239Ka year
Peak month
December3.6× the quietest month
Top search term
bluey dress131K searches a year

02 · Price

A sale here is worth $22.70.

Listings sell for $22.70 on average, from $4.32 to $49.96. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 0 to 100 of them. At $22.70 that is $0 to $2K a year per listing.

Average price
$22.70inside the $15 to $100 sweet spot
Price range
$4.32–$49.96
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #5,173 within Sleepwear & Robes. It carries 488 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
6.8%
Average rank
#5,173in Sleepwear & Robes
Average rating
4.66 starsAmazon United States average 4.42 stars
Average reviews
488per listing
Listings tracked
232

04 · Newcomers

13 of last year's 57 launches cleared the first-year sales bar.

57 products launched here in the last 12 months. 13 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
57
Successful launches
13Amazon's first-year sales bar
Average brand age
33 months

Products

Top Bluey Bracelet products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 10% of clicks. An open shelf where new products get seen.

Brands

20 falling

Sellers

54

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

10%

Top 20: 29%

Open market

7%

  • Brand 180%
  • Brand 24%
  • Brand 34%
  • Brand 42%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (14 brands, 7%)

Demand

Bluey Bracelet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KHoliday '24Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.6×

Search terms

Top Bluey Bracelet search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bluey dress131K/yr
  • bluey pajamas188K/yr
  • bluey outfits for girls110K/yr
  • bluey clothes girls124K/yr
  • bluey clothes119K/yr
  • bluey dress for girls51K/yr
  • bluey outfit44K/yr
  • bluey girls clothes55K/yr
  • bluey pajamas girls78K/yr
  • bluey hair accessories54K/yr

Reviews and returns

What reviews say buyers love and hate about Bluey Bracelet

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Size-Overall”
30%of negative reviews mention “Size-Overall”
1.8%of orders come back
“Runs a bit small”
A buyer, on “Size-Overall”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Bluey Bracelet questions

Answered from the same tracked data.