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Bluey Birthday Shirt

Fail

Shoppers spend an estimated $36K a year here, so Bluey Birthday Shirt is a Fail.

Flapen Score
41
41 / 100
Ranks 11,351 of 16,930 Clothing, Shoes & Jewelry niches · −4 vs the category median of 45
Market size
$36K/yr184K searches / yr
90-day growth
-20.6%search demand this quarter
Competition
23%top-5 click share · 19 brands · 22 sellers

Flapen Score

Bluey Birthday Shirt against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Bluey Birthday Shirt is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bluey Birthday Shirt market on Amazon at a glance

Shoppers on Amazon United States searched for Bluey Birthday Shirt 184K times last year and spent an estimated $36K. The top 5 brands take 81% of clicks. Demand peaks in Jan. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 184K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -20.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $36K a year.

Searches, last 12 months
184K
Growth, 90 days vs prior 90
-20.6%
Conversion, latest week
0.9%
Market size, estimated
$36Ka year
Peak month
January2.0× the quietest month
Top search term
bluey birthday shirt104K searches a year

02 · Price

A sale here is worth $21.11.

Listings sell for $21.11 on average, from $4.32 to $31.78. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $21.11 that is $0 to $2K a year per listing.

Average price
$21.11inside the $15 to $100 sweet spot
Price range
$4.32–$31.78
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
3.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #4,313 within Clothing. It carries 295 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
99%
Out of stock, average day
3.3%
Average rank
#4,313in Clothing
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
295per listing
Listings tracked
86

04 · Newcomers

2 of last year's 17 launches cleared the first-year sales bar.

17 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
17
Successful launches
2Amazon's first-year sales bar
Average brand age
24 months

Products

Top Bluey Birthday Shirt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

Brands

19 rising

Sellers

22

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

23%

Top 20: 57%

Open market

15%

  • Brand 150%
  • Brand 211%
  • Brand 37%
  • Brand 47%
  • Brand 56%
  • Brand 64%
  • Open — no brand owns it (13 brands, 15%)

Demand

Bluey Birthday Shirt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 2.0×

Search terms

Top Bluey Birthday Shirt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bluey birthday shirt104K/yr
  • bluey birthday shirt boy13K/yr
  • bluey birthday outfit boy11K/yr
  • bluey birthday shirt girl11K/yr
  • bluey birthday boy shirt7K/yr
  • bluey birthday girl shirt8K/yr
  • bluey birthday shirts for family6K/yr
  • bluey birthday shirts6K/yr
  • bluey 1st birthday outfit boy6K/yr
  • bluey birthday shirt 25K/yr

Reviews and returns

What reviews say buyers love and hate about Bluey Birthday Shirt

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Size-Overall”
40%of negative reviews mention “Size-Overall”
3.8%of orders come back
“too small”
A buyer, on “Size-Overall”40% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Bluey Birthday Shirt questions

Answered from the same tracked data.