bluey birthday shirt
Skip itA small market ($36K/yr) — this niche doesn't clear our bar today.
Competition
Great23%top-5 click share — an open shelf
Avg price
Great$21.11avg listing price — sweet spot $15–$100
Review moat
Great295.15avg incumbent reviews — the moat a new listing must climb
Price range
Good$4.32–$31.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Returns
Okay3.8%return rate — above 5% kills the launch gate
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-20.6%90-day search growth — must beat 0% to launch
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$36K$36K/yr · 184K searches
According to Flapen's Amazon United States niche tracking, bluey birthday shirt is a $36K/yr Amazon United States market (184K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Jan. Verdict: Skip it — 41/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
bluey birthday shirt market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $32K–$42K
- units × avg price
- Conversion rate
- 0.9%
- Avg BSR
- #4,313
- Page quality
- 0%
- Prime
- 99%
- Sponsored
- 94%
- Out of stock
- 3.3%
- Avg brand age
- 24 months
- Avg seller age
- 158 days
Competition & brand share
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.Brands
19 rising
Sellers
22
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
23%
Top 20: 57%
Open market
15%
- Bluey50%
- Hewtwerck11%
- IMEKIS7%
- K-Acc7%
- MOUSYA6%
- FLOYU4%
- Open — no brand owns it (13 brands, 15%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -20.6% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 2.0×
Top bluey birthday shirt search terms
- bluey birthday shirt104K/yr
- bluey birthday shirt boy13K/yr
- bluey birthday outfit boy11K/yr
- bluey birthday shirt girl11K/yr
- bluey birthday boy shirt7K/yr
- bluey birthday girl shirt8K/yr
- bluey birthday shirts for family6K/yr
- bluey birthday shirts6K/yr
- bluey 1st birthday outfit boy6K/yr
- bluey birthday shirt 25K/yr
Top bluey birthday shirt products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bluey Little Girls Birthday Short Sleeve Graphic Tee and Tulle Tutu Skirt Outfit Grey Blue Bingo 5
Bluey$23.154.8★200 rev
Hewtwerck Birthday Girls Outfit T-Shirt Tutu Skirt Sets with Blue Ears Hair Clips Headband and Satin Sash (Blue 3Years-4Years)
Hewtwerck$28.784.7★402 rev
Bluey Bingo Birthday Toddler Boy Girl T-Shirt Blue/Birthday Dance 2T
Bluey$15.764.7★571 rev
Bluey Toddler Boys Short Sleeve Mesh Button Front Raglan Shirt Bingo White Blue 2T
Bluey$28.354.6★22 rev
K-Acc Birthday Boy/Big Brother/Big Sister T-Shirt 2-5 Years (US Age 2 Years White)
K-Acc$14.924.7★150 rev
Newest
by launch date
KEKEMI 2T Birthday Boy Shirt 2T Boys Cartoon Graphic Birthday T-Shirt Two Years Old Boy Short Sleeve Tees Bday Party Clothes(Blue 2T)
KEKEMI$16.0730 rev
Bluey Toddler Boys Short Sleeve Mesh Button Front Raglan Shirt Bingo White Blue 2T
Bluey$28.3522 rev
Bluey Toddler Girls T-Shirt and Shorts Outfit Set Gingham Sky Blue 4T
Bluey$20.90406 rev
Bluey Tshirt Bingo Kids Tshirt Short Sleeve Boys Shirt for Summer Cotton Boys T-Shirt White 5
Bluey$15.6646 rev
IMEKIS Cake Smash Outfit Girl: Third 3rd Birthday Dress Toddler Confetti Tulle Sparkly Ruffle Tutu Dog Ears Hair Clips Baby One Year Old Photoshoot Clothes Sets Party Formal Kids Blue - Three 3T
IMEKIS$28.41114 rev
Trending
90-day click momentumKEKEMI 2T Birthday Boy Shirt 2T Boys Cartoon Graphic Birthday T-Shirt Two Years Old Boy Short Sleeve Tees Bday Party Clothes(Blue 2T)
KEKEMI$16.074.6★
Bluey Tshirt Bingo Kids Tshirt Short Sleeve Boys Shirt for Summer Cotton Boys T-Shirt White 5
Bluey$15.664.6★
Bluey Toddler Boys Short Sleeve Mesh Button Front Raglan Shirt Bingo White Blue 2T
Bluey$28.354.6★
Dad Shirt Men Cool Dad Club T-Shirts Fathers Day Tops Daddy Birthday Gift Tees Dads Life Clothes A-Navy Blue
FLOYU$15.094.8★
Bluey Toddler Girls T-Shirt and Shorts Outfit Set Gingham Sky Blue 4T
Bluey$20.904.8★
What buyers say about bluey birthday shirt
What buyers praise and complain about, mined from review topics.What buyers love
“Fits well”
“Great Quality Shirt”
“I love the color”
“Very soft material”
“Very comfy”
“turned out even better than I expected”
“Super cute design”
“easy to wash”
“The fabric is soft and comfortable, which is so important for toddlers”
“Durable and cute”
What buyers complain about
“too small”
“This does have a faded”
“The print quality looked like the ink was running out”
“Feel cheap”
“itchy”
“image doesnt fill out the shirt like the description”
“They feel very cheaply made”
“The hat is a little difficult to keep the cone shape”
“The material felt a little rough”
“see through”
Top return reasons
Common questions
- Is bluey birthday shirt profitable to sell on Amazon United States?
- The niche generates $36K/yr across 86 tracked products. 2 of 17 products launched in the last 360 days are still selling. 90-day search growth is -20.6%. Flapen's verdict: Skip it (41/100).
- How competitive is the bluey birthday shirt niche?
- 19 brands and 22 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 81% of demand.
- What do buyers complain about in bluey birthday shirt?
- Top complaints mined from reviews: Size-Overall, Color, Print Quality. The return rate is 3.8%.
- When does demand for bluey birthday shirt peak?
- Demand peaks in Jan; the busiest month runs 2.0× the quietest.
- What does it cost to enter the bluey birthday shirt niche?
- Listings span $4.32–$31.78; the average listing price is $21.11 (sweet spot $15–$100). The average incumbent carries 295 reviews — the moat a new listing must climb.