Bluey Backpack

Shoppers searched for this 946K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +33.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $293K a year.

Searches, last 12 months

946K

Growth, 90 days vs prior 90

+33.7%

Conversion, latest week

1.1%

Market size, estimated

$293Ka year

Peak month

August5.8× the quietest month

Top search term

bluey backpack522K searches a year

Listings sell for $29.52 on average, from $14.79 to $53.13. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $29.52 that is $3K to $7K a year per listing.

Average price

$29.52inside the $15 to $100 sweet spot

Price range

$14.79–$53.13

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

100–250

Revenue per listing a year

$3K–$7K

Returns

5.2%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 12.4% of listings are out of stock. The average listing ranks #576 within Backpacks. It carries 1,548 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

97%

Out of stock, average day

12.4%

Average rank

#576in Backpacks

Average rating

4.41 starsAmazon United States average 4.42 stars

Average reviews

1,548per listing

Listings tracked

37

11 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

11

Successful launches

4Amazon's first-year sales bar

Average brand age

33 months