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Bluetooth Beanie with Light

Fail

Demand is soft, at -83.8% this quarter, so Bluetooth Beanie with Light is a Fail.

Flapen Score
33
33 / 100
Ranks 15,219 of 16,930 Clothing, Shoes & Jewelry niches · −12 vs the category median of 45
Market size
$15K/yr96K searches / yr
90-day growth
-83.8%search demand this quarter
Competition
60%top-5 click share · 14 brands · 42 sellers

Flapen Score

Bluetooth Beanie with Light against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Bluetooth Beanie with Light is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bluetooth Beanie with Light market on Amazon at a glance

Shoppers on Amazon United States searched for Bluetooth Beanie with Light 96K times last year and spent an estimated $15K. The top 5 brands take 69% of clicks. Demand peaks in Nov–Dec. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 96K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -83.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $15K a year.

Searches, last 12 months
96K
Growth, 90 days vs prior 90
-83.8%
Conversion, latest week
1.0%
Market size, estimated
$15Ka year
Peak month
December307.6× the quietest month
Top search term
bluetooth beanie with light24K searches a year

02 · Price

A sale here is worth $15.49.

Listings sell for $15.49 on average, from $11.20 to $22.95. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $15.49 that is $4K to $8K a year per listing.

Average price
$15.49inside the $15 to $100 sweet spot
Price range
$11.20–$22.95
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$4K–$8K
Returns
2.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,356 within Skullies & Beanies. It carries 2,429 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#1,356in Skullies & Beanies
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
2,429per listing
Listings tracked
16

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Bluetooth Beanie with Light products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 rising

Sellers

42

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

26%

  • Brand 129%
  • Brand 217%
  • Brand 312%
  • Brand 46%
  • Brand 55%
  • Brand 64%

Demand

Bluetooth Beanie with Light search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 307.6×

Search terms

Top Bluetooth Beanie with Light search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bluetooth beanie with light24K/yr
  • bluetooth beanie hat with light5K/yr
  • bluetooth hat with light3K/yr
  • beanie with light and bluetooth headphones9K/yr
  • beanie with light and bluetooth4K/yr
  • led bluetooth beanie25K/yr
  • smart beanie5K/yr
  • hat with light and bluetooth3K/yr
  • blue tooth beanie with light4K/yr
  • led bluetooth beanie hat10K/yr

Reviews and returns

What reviews say buyers love and hate about Bluetooth Beanie with Light

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Gifting Purpose”
27%of negative reviews mention “Charging”
2.0%of orders come back
“The charger does not charge the light”
A buyer, on “Charging”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Bluetooth Beanie with Light questions

Answered from the same tracked data.