Skip to content

Blues Clues Backpack

Fail

Shoppers spend an estimated $14K a year here, so Blues Clues Backpack is a Fail.

Flapen Score
40
40 / 100
Ranks 12,044 of 16,930 Clothing, Shoes & Jewelry niches · −5 vs the category median of 45
Market size
$14K/yr91K searches / yr
90-day growth
+208.5%search demand this quarter
Competition
71%top-5 click share · 8 brands · 21 sellers

Flapen Score

Blues Clues Backpack against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Blues Clues Backpack is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blues Clues Backpack market on Amazon at a glance

Shoppers on Amazon United States searched for Blues Clues Backpack 91K times last year and spent an estimated $14K. The top 5 brands take 89% of clicks. Demand peaks in Jul–Aug. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +208.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $14K a year.

Searches, last 12 months
91K
Growth, 90 days vs prior 90
+208.5%
Conversion, latest week
0.5%
Market size, estimated
$14Ka year
Peak month
August28.3× the quietest month
Top search term
blues clues backpack83K searches a year

02 · Price

A sale here is worth $30.91.

Listings sell for $30.91 on average, from $21.77 to $65.15. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $30.91 that is $0 to $3K a year per listing.

Average price
$30.91inside the $15 to $100 sweet spot
Price range
$21.77–$65.15
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
9.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

58% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 18.9% of listings are out of stock. The average listing ranks #3,991 within Backpacks. It carries 797 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
92%
Out of stock, average day
18.9%
Average rank
#3,991in Backpacks
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
797per listing
Listings tracked
12

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Blues Clues Backpack products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

Brands

8 rising

Sellers

21

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

5%

  • Brand 144%
  • Brand 218%
  • Brand 310%
  • Brand 49%
  • Brand 58%
  • Brand 66%
  • Open — no brand owns it (2 brands, 5%)

Demand

Blues Clues Backpack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '24Spike '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jul, Aug · busiest ÷ quietest = 28.3×

Reviews and returns

What reviews say buyers love and hate about Blues Clues Backpack

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Size-Overall”
43%of negative reviews mention “Size-Overall”
9.2%of orders come back
“Too big for toddler”
A buyer, on “Size-Overall”43% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Blues Clues Backpack questions

Answered from the same tracked data.