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Blue Zip Up Hoodie

Fail

Shoppers spend an estimated $46K a year here, so Blue Zip Up Hoodie is a Fail.

Flapen Score
42
42 / 100
Ranks 10,652 of 16,930 Clothing, Shoes & Jewelry niches · −3 vs the category median of 45
Market size
$46K/yr211K searches / yr
90-day growth
-20.7%search demand this quarter
Competition
23%top-5 click share · 34 brands · 77 sellers

Flapen Score

Blue Zip Up Hoodie against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Blue Zip Up Hoodie is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blue Zip Up Hoodie market on Amazon at a glance

Shoppers on Amazon United States searched for Blue Zip Up Hoodie 211K times last year and spent an estimated $46K. The top 5 brands take 70% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 211K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -20.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $46K a year.

Searches, last 12 months
211K
Growth, 90 days vs prior 90
-20.7%
Conversion, latest week
0.9%
Market size, estimated
$46Ka year
Top search term
blue zip up hoodie56K searches a year

02 · Price

A sale here is worth $23.09.

Listings sell for $23.09 on average, from $10.87 to $58.68. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $23.09 that is $0 to $2K a year per listing.

Average price
$23.09inside the $15 to $100 sweet spot
Price range
$10.87–$58.68
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
6.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #368 within Fashion Hoodies & Sweatshirts. It carries 17,347 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
95%
Out of stock, average day
4.9%
Average rank
#368in Fashion Hoodies & Sweatshirts
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
17,347per listing
Listings tracked
109

04 · Newcomers

0 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Blue Zip Up Hoodie products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

Brands

34 rising

Sellers

77

Top-5 brand share

70%

Top 20: 95%

Top-5 click share

23%

Top 20: 52%

Open market

25%

  • Brand 130%
  • Brand 217%
  • Brand 312%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Blue Zip Up Hoodie search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KNovDecJanFebMarAprMayJun

Peak months: Nov · busiest ÷ quietest = 2.3× · 8 of 12 months tracked

Search terms

Top Blue Zip Up Hoodie search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • blue zip up hoodie56K/yr
  • navy blue zip up hoodie39K/yr
  • navy zip up hoodie19K/yr
  • blue zip up17K/yr
  • royal blue zip up hoodie16K/yr
  • blue zip up hoodie women14K/yr
  • royal blue zip up7K/yr
  • blue hoodie zip up7K/yr
  • blue zip up hoodie men10K/yr
  • royal blue zip up hoodie women7K/yr

Reviews and returns

What reviews say buyers love and hate about Blue Zip Up Hoodie

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Size-Overall”
18%of negative reviews mention “Size-Overall”
6.4%of orders come back
“Fits small”
A buyer, on “Size-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Blue Zip Up Hoodie questions

Answered from the same tracked data.