blue zip up hoodie
Skip itA small market ($46K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$23.09avg listing price — sweet spot $15–$100
Competition
Great23%top-5 click share — an open shelf
Price range
Great$10.87–$58.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good70%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Bad6.4%return rate — above 5% kills the launch gate
Review moat
Bad17,346.51avg incumbent reviews — the moat a new listing must climb
Growth
Bad-20.7%90-day search growth — must beat 0% to launch
Market size
Bad$46K$46K/yr · 211K searches
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, blue zip up hoodie is a $46K/yr Amazon United States market (211K searches/yr). The top 5 brands hold 70% of demand. Verdict: Skip it — 42/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
blue zip up hoodie market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $46K–$58K
- units × avg price
- Conversion rate
- 0.9%
- Avg BSR
- #368
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 94%
- Out of stock
- 4.9%
- Avg brand age
- 39 months
- Avg seller age
- 149 days
Competition & brand share
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.Brands
34 rising
Sellers
77
Top-5 brand share
70%
Top 20: 95%
Top-5 click share
23%
Top 20: 52%
Open market
25%
- Amazon Essentials30%
- Hanes17%
- PRETTYGARDEN12%
- FAIABLE6%
- Zeagoo6%
- Dnzzs5%
Demand
Weekly Amazon search volume, last 37 weeks — -20.7% search growth over the last 90 days.Top blue zip up hoodie search terms
- blue zip up hoodie56K/yr
- navy blue zip up hoodie39K/yr
- navy zip up hoodie19K/yr
- blue zip up17K/yr
- royal blue zip up hoodie16K/yr
- blue zip up hoodie women14K/yr
- royal blue zip up7K/yr
- blue hoodie zip up7K/yr
- blue zip up hoodie men10K/yr
- royal blue zip up hoodie women7K/yr
Top blue zip up hoodie products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
FAIABLE Mens Womens Double Zip Up Hoodie Oversized Acid Wash Hoodies Heavyweight Fleece Cotton Zipper Sweatshirt Vintage Y2k Full Zipup Jacket Couples Streetwear Bright Blue
FAIABLE$54.164.4★349 rev
Amazon Essentials Mens Full-Zip Hooded Fleece Sweatshirt Blue Medium
Amazon Essentials$17.254.5★60,478 rev
Dnzzs Womens Zip Up Hoodie Oversized Acid Wash Sweatshirts Heavyweight Fall Fashion Outfits Casual Jackets Winter Clothes Bright Blue Medium
Dnzzs$54.034.5★113 rev
Amazon Essentials Boys Fleece Full-Zip Hoodie Sweatshirt with Lined Hood for Kids Blue Medium
Amazon Essentials$12.104.6★10,800 rev
Hanes Mens Hoodie Ecosmart Fleece Full-zip Zip-up Hooded Sweatshirt For Athletic-hoodies Navy Medium US
Hanes$12.374.5★2,176 rev
Newest
by launch date
Highfundamental Mens Zip up Fleece Hoodie Sweatshirts Heavyweight Long Sleeve Active Jackets with 2 Pockets Navy Blue
Highfundamental$26.289 rev
Dnzzs Womens Zip Up Hoodie Oversized Acid Wash Sweatshirts Heavyweight Fall Fashion Outfits Casual Jackets Winter Clothes Bright Blue Medium
Dnzzs$54.03113 rev
PRETTYGARDEN Womens Zip Up Y2K Hoodies 2026 Fall Fashion Long Sleeve Hooded Fleece Sweatshirts Casual Jacket Winter Clothes (Navy Blue Medium)
PRETTYGARDEN$31.64237 rev
Talakeno Mens Womens Fleece Hoodies Sweatshirt Double Zip Up Oversized Acid Wash Hoodies Winter Vintage Cotton Sweatshirt(Navy-Blue L)
Talakeno$39.0596 rev
FAIABLE Mens Womens Double Zip Up Hoodie Oversized Acid Wash Hoodies Heavyweight Fleece Cotton Zipper Sweatshirt Vintage Y2k Full Zipup Jacket Couples Streetwear Bright Blue
FAIABLE$54.16349 rev
Trending
90-day click momentum
PRETTYGARDEN Womens 2026 Spring Zip Up Y2K Hoodies Casual Long Sleeve Sweatshirts Fall Winter Track Jackets with Pockets (Grey Medium)
PRETTYGARDEN$29.624.5★
Amazon Essentials Womens Midweight Fleece Full-Zip Hoodie with Drawstring (Available in Plus Size) Navy Heather Small
Amazon Essentials$14.584.4★
Highfundamental Mens Zip up Fleece Hoodie Sweatshirts Heavyweight Long Sleeve Active Jackets with 2 Pockets Navy Blue
Highfundamental$26.284.7★
Dnzzs Womens Zip Up Hoodie Oversized Acid Wash Sweatshirts Heavyweight Fall Fashion Outfits Casual Jackets Winter Clothes Bright Blue Medium
Dnzzs$54.034.5★
Amazon Essentials Womens Midweight Fleece Full-Zip Hoodie with Drawstring (Available in Plus Size) Navy Heather Medium
Amazon Essentials$14.574.4★
What buyers say about blue zip up hoodie
What buyers praise and complain about, mined from review topics.What buyers love
“Fits is accurate”
“Good quality”
“Keeping warm”
“Nice and comfortable”
“Great value”
“Bright colors”
“Lightweight, true to size”
“Soft inside”
“Good quality material”
“I appreciate the versatility of the zippered style, and this one looks and feels great”
What buyers complain about
“Fits small”
“All in all, cheap product”
“Thinner than I would have liked”
“the zipper was totally unfunctional”
“Small pockets”
“Very thin material”
“It started pilling after just a month or two”
“Super thin”
“Very wrinkled in plastic package”
“Sleeves too short”
Top return reasons
Common questions
- Is blue zip up hoodie profitable to sell on Amazon United States?
- The niche generates $46K/yr across 109 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is -20.7%. Flapen's verdict: Skip it (42/100).
- How competitive is the blue zip up hoodie niche?
- 34 brands and 77 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 70% of demand.
- What do buyers complain about in blue zip up hoodie?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 6.4% — above our launch gate.
- What does it cost to enter the blue zip up hoodie niche?
- Listings span $10.87–$58.68; the average listing price is $23.09 (sweet spot $15–$100). The average incumbent carries 17,347 reviews — the moat a new listing must climb.