Blue Vest

Shoppers searched for this 735K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -17.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $118K a year.

Searches, last 12 months

735K

Growth, 90 days vs prior 90

-17.5%

Conversion, latest week

0.6%

Market size, estimated

$118Ka year

Peak month

October6.8× the quietest month

Top search term

blue vest145K searches a year

Listings sell for $27.17 on average, from $8.43 to $51.94. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $27.17 that is $0 to $3K a year per listing.

Average price

$27.17inside the $15 to $100 sweet spot

Price range

$8.43–$51.94

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

10.6%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #132 within Coats, Jackets & Vests. It carries 2,717 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

4.0%

Average rank

#132in Coats, Jackets & Vests

Average rating

4.43 starsAmazon United States average 4.42 stars

Average reviews

2,717per listing

Listings tracked

212

39 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

39

Successful launches

6Amazon's first-year sales bar

Average brand age

38 months