Blue Umbrella

Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved +92.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $81K a year.

Searches, last 12 months

49K

Growth, 90 days vs prior 90

+92.4%

Conversion, latest week

3.9%

Market size, estimated

$81Ka year

Peak month

May2.9× the quietest month

Top search term

blue umbrella24K searches a year

Listings sell for $43.50 on average, from $6.82 to $167.60. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $43.50 that is $0 to $4K a year per listing.

Average price

$43.50inside the $15 to $100 sweet spot

Price range

$6.82–$167.60

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

2.3%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #126 within Umbrellas. It carries 9,664 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

85%

Out of stock, average day

3.4%

Average rank

#126in Umbrellas

Average rating

4.43 starsAmazon United States average 4.42 stars

Average reviews

9,664per listing

Listings tracked

93

14 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

14

Successful launches

7Amazon's first-year sales bar

Average brand age

40 months