Is blue umbrella profitable to sell on Amazon United States?

The niche generates $81K/yr across 93 tracked products. 7 of 14 products launched in the last 360 days are still selling. 90-day search growth is +92.4%. Flapen's verdict: Worth a look (65/100).

How competitive is the blue umbrella niche?

55 brands and 82 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 38% of demand.

What do buyers complain about in blue umbrella?

Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 2.3%.

When does demand for blue umbrella peak?

Demand peaks in May–Jun; the busiest month runs 2.9× the quietest.

What does it cost to enter the blue umbrella niche?

Listings span $6.82–$167.60; the average listing price is $43.50 (sweet spot $15–$100). The average incumbent carries 9,664 reviews — the moat a new listing must climb.

blue umbrella

Worth a look

Shows no brand lock-in (top 5 brands take 38% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Brand share

Incredible38%

top-5 brand share — no brand owns this niche

Avg price

Incredible$43.50

avg listing price — sweet spot $15–$100

Competition

Great21%

top-5 click share — an open shelf

Growth

Great+92.4%

90-day search growth — must beat 0% to launch

Returns

Good2.3%

return rate — above 5% kills the launch gate

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Good$6.82–$167.60

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay3.9%

search→purchase rate — share of searches ending in a sale

Review moat

Bad9,663.55

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$81K

$81K/yr · 49K searches

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, blue umbrella is a $81K/yr Amazon United States market (49K searches/yr). The top 5 brands hold 38% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 65/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

blue umbrella market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: $109K–$131K; units × avg price
Conversion rate: 3.9%
Avg BSR: #126
Page quality: 0%
Prime: 85%
Sponsored: 83%
Out of stock: 3.4%
Avg brand age: 40 months
Avg seller age: 191 days

Competition & brand share

Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.

Brands

55 rising

Sellers

Top-5 brand share

38%

Top 20: 77%

Top-5 click share

21%

Top 20: 52%

Open market

57%

Best Choice Products12%
Yoobure10%
Mr. Pen6%
Blissun5%
SAFAVIEH5%
Repel Umbrella4%

Demand & seasonality

Weekly Amazon search volume, last 58 weeks — +92.4% search growth over the last 90 days.

Peak months: May, Jun · busiest ÷ quietest = 2.9×

Open Trend

Top blue umbrella search terms

blue umbrella24K/yr +55.1%3.2% conv.
light blue patio umbrella5K/yr +201.6%1.0% conv.
navy blue umbrella6K/yr +168.4%5.0% conv.
light blue umbrella6K/yr +71.3%2.7% conv.
navy umbrella4K/yr +159.9%4.5% conv.
umbrella blue3K/yr +67.9%3.4% conv.

All search terms

Top blue umbrella products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Yoobure Windproof Travel Umbrella Automatic Umbrellas for Rain - Compact Folding Umbrella with UV Protection Lightweight Portable Design for Backpack/Walking/Car Sun & Storm Ready

Yoobure$9.564.5★2,913 rev

Mr. Pen- Windproof Travel Umbrella

Mr. Pen$9.444.4★3,583 rev

Yoobure Automatic Travel Umbrellas for Rain - Portable & Compact Umbrella for Backpack Car UV Umbrellas for Sun Protection Windproof Folding Small Umbrella in Macaron for Kids Women Colorful

Yoobure$9.534.5★214 rev

Rain-Mate Windproof Compact Umbrellas for Rain - Strong Reinforced Fiberglass Rib Design & Auto Open & Close - Portable Folding Travel Umbrella - Lightweight & Packable for Women & Men Easy Collapse

Rain-Mate$14.234.4★10,095 rev

Repel Windproof Travel Umbrella - Compact & Withstands Winds up to 100MPH Strongest Premium Auto Folding Umbrella for Rain and Sun - Durable Light & Portable for Women & Men Fits Backpack & Cars

Repel Umbrella$28.304.5★109,906 rev

Newest

by launch date

Best Choice Products 7.5ft Patio Market Umbrella with Wavy Trim UV-Fade-Resistant 210g Canopy Crank & Tilt Wind Vent Heavy-Duty Frame - Navy Blue

Best Choice Products$64.27176 rev

4mo ago

Yoobure Automatic Travel Umbrellas for Rain - Portable & Compact Umbrella for Backpack Car UV Umbrellas for Sun Protection Windproof Folding Small Umbrella in Macaron for Kids Women Colorful

Yoobure$9.53214 rev

8mo ago

MEWAY 9ft Patio Umbrella Outdoor Table Umbrellas with Push Button Tilt and Crank Market Umbrella 8 Sturdy Ribs for Deck Garden Pool and Backyard Navy

MEWAY$40.31305 rev

10mo ago

LILAC Compact Travel Windproof Umbrella 43 Auto open/close Folding Quick Dry Umbrellas for Rain Lightweight Portable Small for Backpack Car Thoughtful Gift for Women Men Kids TSA Approved 1-Navy

LILAC$8.60441 rev

1y ago

Best Choice Products 10ft 3-Tier Solar Patio Umbrella Outdoor Market Sun Shade for Backyard Deck Poolside w/ 24 LED Lights Tilt Adjustment Easy Crank 8 Ribs - Breeze Blue

Best Choice Products$95.992,527 rev

1y ago

What buyers say about blue umbrella

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall21%

“Good quality, good price, good size and arrived on time”

Strength11%

“Seems sturdy”

Value For Money8%

“Fair price”

Durability7%

“Material feels durable”

Size-Overall6%

“not too big”

Ease Of Use6%

“easy to carry”

Color6%

“Cute color”

Advertised Vs Actual Product6%

“Exactly as described”

Weather Proof5%

“Perfect to keep in the car for unexpected weather”

Compactness4%

“Compact as described”

What buyers complain about

Durability21%

“Broke in a week”

Quality-Overall11%

“Not well made”

Size-Overall9%

“Also, the handle is way too short”

Ease Of Use6%

“hard to open”

Strength4%

“Not Sturdy”

Weight Heavy3%

“Way Too Heavy”

Water Resistance3%

“I got drenched with rain”

Value For Money2%

“Waste of money”

Handle Quality2%

“The handle came off”

Weather Proof2%

“Its not wind proof by any means”

Top return reasons

Size-Overall40%

Color11%

Weight Heavy10%

Ease Of Use4%

Value For Money4%

Advertised Vs Actual Product4%

Functionality-Overall4%

Quality-Overall3%

Strength3%

Defective Material/Parts3%

Common questions

Is blue umbrella profitable to sell on Amazon United States?: The niche generates $81K/yr across 93 tracked products. 7 of 14 products launched in the last 360 days are still selling. 90-day search growth is +92.4%. Flapen's verdict: Worth a look (65/100).
How competitive is the blue umbrella niche?: 55 brands and 82 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 38% of demand.
What do buyers complain about in blue umbrella?: Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 2.3%.
When does demand for blue umbrella peak?: Demand peaks in May–Jun; the busiest month runs 2.9× the quietest.
What does it cost to enter the blue umbrella niche?: Listings span $6.82–$167.60; the average listing price is $43.50 (sweet spot $15–$100). The average incumbent carries 9,664 reviews — the moat a new listing must climb.