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Blue Tutu Girls

Fail

An estimated 8.2% of orders come back, so Blue Tutu Girls is a Fail.

Flapen Score
41
41 / 100
Ranks 11,351 of 16,930 Clothing, Shoes & Jewelry niches · −4 vs the category median of 45
Market size
$75K/yr136K searches / yr
90-day growth
-10.2%search demand this quarter
Competition
51%top-5 click share · 20 brands · 21 sellers

Flapen Score

Blue Tutu Girls against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Blue Tutu Girls is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blue Tutu Girls market on Amazon at a glance

Shoppers on Amazon United States searched for Blue Tutu Girls 136K times last year and spent an estimated $75K. The top 5 brands take 69% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 5.1% of those searches ended in a purchase.

Shoppers searched for this 136K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -10.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $75K a year.

Searches, last 12 months
136K
Growth, 90 days vs prior 90
-10.2%
Conversion, latest week
5.1%
Market size, estimated
$75Ka year
Peak month
October13.6× the quietest month
Top search term
blue tutu girls59K searches a year

02 · Price

A sale here is worth $10.70.

Listings sell for $10.70 on average, from $6.92 to $19.76. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $10.70 that is $1K to $3K a year per listing.

Average price
$10.70under the $15 to $100 sweet spot
Price range
$6.92–$19.76
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
8.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #7,065 within Girls. It carries 637 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
0.8%
Average rank
#7,065in Girls
Average rating
4.39 starsAmazon United States average 4.42 stars
Average reviews
637per listing
Listings tracked
31

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Blue Tutu Girls products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 51% of clicks. Leaders hold, but buyers still shop past them.

$0$4K$7K$11K$15K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

21

Est. top-5 brand share

69%

Top 20: 100%

Est. top-5 click share

51%

Top 20: 88%

Open market

26%

  • Zando19%
  • WINROLA18%
  • Century Star14%
  • HIWIND13%
  • Bybyseno6%
  • Fepdiu5%

Demand

Blue Tutu Girls search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 13.6×

Search terms

Top Blue Tutu Girls search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • blue tutu girls59K/yr
  • blue tutu toddler18K/yr
  • blue tutu kids18K/yr
  • girls blue tutu11K/yr
  • kids blue tutu7K/yr
  • royal blue tutu girls5K/yr
  • blue tutu for girls5K/yr
  • blue toddler tutu4K/yr
  • toddler blue tutu4K/yr
  • blue tutu girls 10-124K/yr

Reviews and returns

What reviews say buyers love and hate about Blue Tutu Girls

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
42%of negative reviews mention “Smell”
8.2%of orders come back
“The smell is horrific”
A buyer, on “Smell”42% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Blue Tutu Girls questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data