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Blue Tutu

Maybe

Buyers convert on 6.8% of searches. But an estimated 8.5% of orders come back, so Blue Tutu is a Maybe.

Flapen Score
52
52 / 100
Top 22% of 16,930 Clothing, Shoes & Jewelry niches · +7 vs the category median of 45
Market size
$456K/yr622K searches / yr
90-day growth
+23.5%search demand this quarter
Competition
50%top-5 click share · 14 brands · 15 sellers

Flapen Score

Blue Tutu against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Blue Tutu is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blue Tutu market on Amazon at a glance

Shoppers on Amazon United States searched for Blue Tutu 622K times last year and spent an estimated $456K. The top 5 brands take 72% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 6.8% of those searches ended in a purchase.

Shoppers searched for this 622K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.8% of those searches ended in a purchase. Searches in the last 90 days moved +23.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $456K a year.

Searches, last 12 months
622K
Growth, 90 days vs prior 90
+23.5%
Conversion, latest week
6.8%
Market size, estimated
$456Ka year
Peak month
October39.5× the quietest month
Top search term
blue tutu387K searches a year

02 · Price

A sale here is worth $10.79.

Listings sell for $10.79 on average, from $7.06 to $18.12. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At $10.79 that is $11K to $13K a year per listing.

Average price
$10.79under the $15 to $100 sweet spot
Price range
$7.06–$18.12
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
1,000–1,250
Revenue per listing a year
$11K–$13K
Returns
8.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #5,801 within Dance. It carries 1,293 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
0.5%
Average rank
#5,801in Dance
Average rating
4.36 starsAmazon United States average 4.42 stars
Average reviews
1,293per listing
Listings tracked
21

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Blue Tutu products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

15

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

50%

Top 20: 99%

Open market

21%

  • Brand 123%
  • Brand 216%
  • Brand 314%
  • Brand 410%
  • Brand 59%
  • Brand 67%

Demand

Blue Tutu search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 39.5×

Search terms

Top Blue Tutu search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • blue tutu387K/yr
  • blue tutu women85K/yr
  • blue tutus13K/yr
  • blue tutu adult21K/yr
  • royal blue tutu17K/yr
  • tutu blue11K/yr
  • blue tutu skirt9K/yr
  • dark blue tutu10K/yr
  • royal blue tutu for women8K/yr
  • blue toto5K/yr

Reviews and returns

What reviews say buyers love and hate about Blue Tutu

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
46%of negative reviews mention “Smell”
8.5%of orders come back
“The smell is horrific”
A buyer, on “Smell”46% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Blue Tutu questions

Answered from the same tracked data.