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Blue Turtleneck

Fail

Shoppers spend an estimated $0 a year here, so Blue Turtleneck is a Fail.

Flapen Score
36
36 / 100
Ranks 14,149 of 16,930 Clothing, Shoes & Jewelry niches · −9 vs the category median of 45
Market size
$0/yr111K searches / yr
90-day growth
-75.5%search demand this quarter
Competition
27%top-5 click share · 32 brands · 34 sellers

Flapen Score

Blue Turtleneck against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Blue Turtleneck is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blue Turtleneck market on Amazon at a glance

Shoppers on Amazon United States searched for Blue Turtleneck 111K times last year and spent an estimated $0. The top 5 brands take 60% of clicks. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 111K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -75.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
111K
Growth, 90 days vs prior 90
-75.5%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Top search term
blue turtleneck18K searches a year

02 · Price

A sale here is worth $16.43.

Listings sell for $16.43 on average, from $7.75 to $105.32. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $16.43 that is $0 to $2K a year per listing.

Average price
$16.43inside the $15 to $100 sweet spot
Price range
$7.75–$105.32
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
11.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #1,921 within Thermal Underwear. It carries 5,439 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
11.5%
Average rank
#1,921in Thermal Underwear
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
5,439per listing
Listings tracked
64

04 · Newcomers

1 of last year's 16 launches cleared the first-year sales bar.

16 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
16
Successful launches
1Amazon's first-year sales bar
Average brand age
36 months

Products

Top Blue Turtleneck products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

Brands

32 rising

Sellers

34

Top-5 brand share

60%

Top 20: 91%

Top-5 click share

27%

Top 20: 55%

Open market

37%

  • Brand 136%
  • Brand 211%
  • Brand 36%
  • Brand 43%
  • Brand 53%
  • Brand 63%

Demand

Blue Turtleneck search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KDecJanFebMarAprMayJun

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 7.5× · 7 of 12 months tracked

Search terms

Top Blue Turtleneck search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • blue turtleneck18K/yr
  • royal blue turtleneck women15K/yr
  • light blue turtleneck women15K/yr
  • navy blue turtleneck12K/yr
  • light blue turtleneck10K/yr
  • blue turtle neck7K/yr
  • navy turtleneck8K/yr
  • royal blue turtleneck7K/yr
  • navy blue turtle neck4K/yr
  • blue turtleneck sweater women6K/yr

Reviews and returns

What reviews say buyers love and hate about Blue Turtleneck

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Size-Overall”
31%of negative reviews mention “Size-Overall”
11.6%of orders come back
“Runs SUPER small”
A buyer, on “Size-Overall”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Blue Turtleneck questions

Answered from the same tracked data.