blue turtleneck
Skip itA small market ($0/yr) — this niche doesn't clear our bar today.
Competition
Great27%top-5 click share — an open shelf
Price range
Great$7.75–$105.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$16.43avg listing price — sweet spot $15–$100
Brand share
Good60%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Bad5,439.22avg incumbent reviews — the moat a new listing must climb
Returns
Bad11.6%return rate — above 5% kills the launch gate
Market size
Bad$0$0/yr · 111K searches
Growth
Bad-75.5%90-day search growth — must beat 0% to launch
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, blue turtleneck is a $0/yr Amazon United States market (111K searches/yr). The top 5 brands hold 60% of demand. Verdict: Skip it — 36/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
blue turtleneck market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $21K–$25K
- units × avg price
- Conversion rate
- 0.0%
- Avg BSR
- #1,921
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 86%
- Out of stock
- 11.5%
- Avg brand age
- 36 months
- Avg seller age
- 179 days
Competition & brand share
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.Brands
32 rising
Sellers
34
Top-5 brand share
60%
Top 20: 91%
Top-5 click share
27%
Top 20: 55%
Open market
37%
- Amazon Essentials36%
- PALINDA11%
- Qukayang6%
- NY Threads3%
- DSPSAM3%
- HieasyFit3%
Demand
Weekly Amazon search volume, last 29 weeks — -75.5% search growth over the last 90 days.Top blue turtleneck search terms
- blue turtleneck18K/yr
- royal blue turtleneck women15K/yr
- light blue turtleneck women15K/yr
- navy blue turtleneck12K/yr
- light blue turtleneck10K/yr
- blue turtle neck7K/yr
- navy turtleneck8K/yr
- royal blue turtleneck7K/yr
- navy blue turtle neck4K/yr
- blue turtleneck sweater women6K/yr
Top blue turtleneck products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
PALINDA Womens Ribbed Turtleneck Fitted Long Sleeve Shirts Basic Thermal Layering Tops(Royal Blue M)
PALINDA$19.654.4★1,176 rev
Amazon Essentials Womens Slim-Fit Lightweight Long-Sleeve Ribbed Turtleneck Sweater Sky Blue XX-Large
Amazon Essentials$14.154.5★2,472 rev
Amazon Essentials Womens Long-Sleeve Turtleneck Stretch Fleece (Available in Plus Size) Navy Medium
Amazon Essentials$10.544.4★8,353 rev
HieasyFit Womens Cotton Turtleneck Top Basic Layering Thermal Underwear(Light Blue M)
HieasyFit$22.334.5★7,697 rev
Amazon Essentials Womens Long-Sleeve Turtleneck Stretch Fleece (Available in Plus Size) Navy Large
Amazon Essentials$10.214.4★8,353 rev
Newest
by launch date
CONPEN Womens Long Sleeve Turtleneck T-Shirts Casual Lightweight Slim Fit Cozy Base Layer Top (Blue XX-Large)
CONPEN$7.75132 rev
Biffxeu Blue Turtleneck Sweaters for Women Ribbed Long Sleeve Pullover Sweater Slim Fit Jumpers Casual Trendy Knit Tops L
Biffxeu$19.31180 rev
Turtleneck Women Long Sleeve Undershirt Tops Baby Light Blue Basic Sexy Underscrubs (Light Blue L2)
Qukayang$11.01798 rev
Womens Long Sleeve Casual Lightweight Turtleneck Top Slim Fit Thermal Active Layer Shirts Light Blue Medium
Qaffier$13.122,467 rev
Turtleneck Tops for Women Long Sleeve Mock Neck Basic Shirts Thermal Layering Underwear Slim Fit Light Blue
Ekouaer$11.95620 rev
Trending
90-day click momentumAmazon Essentials Womens Slim-Fit Lightweight Long-Sleeve Ribbed Turtleneck Sweater Sky Blue XX-Large
Amazon Essentials$14.154.5★
Amazon Essentials Womens Slim-Fit Lightweight Long-Sleeve Ribbed Turtleneck Sweater Sky Blue X-Small
Amazon Essentials$16.784.5★
Amazon Essentials Womens Slim-Fit Lightweight Long-Sleeve Ribbed Turtleneck Sweater Sky Blue Small
Amazon Essentials$15.914.5★
Turtleneck Women Long Sleeve Undershirt Tops Baby Light Blue Basic Sexy Underscrubs (Light Blue L2)
Qukayang$11.014.4★
Biffxeu Blue Turtleneck Sweaters for Women Ribbed Long Sleeve Pullover Sweater Slim Fit Jumpers Casual Trendy Knit Tops L
Biffxeu$19.314.4★
What buyers say about blue turtleneck
What buyers praise and complain about, mined from review topics.What buyers love
“Fits perfectly”
“Beautiful color”
“The material is very comfortable”
“Very comfortable”
“Soft fabric”
“Good value”
“Good quality”
“Not heavy, not too Light, not overly tight, It is the perfect fit, not too tight”
“Simple, flattering, and easy to style”
“warmer than the average layering tops”
What buyers complain about
“Runs SUPER small”
“The color isnt as pretty as expected”
“Some reviewers found it too thin”
“may be uncomfortable for some”
“the way that the sleeves flatter my arms. I'm insecure with my arms”
“the material is pretty cottony”
“Neck is a bit short to stay up”
“Thats so heavy that I get overheated”
“It's a bit see-through”
“Not going to be all that warm at -8 here in Maine”
Top return reasons
Common questions
- Is blue turtleneck profitable to sell on Amazon United States?
- The niche generates $0/yr across 64 tracked products. 1 of 16 products launched in the last 360 days are still selling. 90-day search growth is -75.5%. Flapen's verdict: Skip it (36/100).
- How competitive is the blue turtleneck niche?
- 32 brands and 34 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 60% of demand.
- What do buyers complain about in blue turtleneck?
- Top complaints mined from reviews: Size-Overall, Color, Thickness. The return rate is 11.6% — above our launch gate.
- What does it cost to enter the blue turtleneck niche?
- Listings span $7.75–$105.32; the average listing price is $16.43 (sweet spot $15–$100). The average incumbent carries 5,439 reviews — the moat a new listing must climb.