blue topaz necklace
Skip itWeak search conversion (1.1%) — this niche doesn't clear our bar today.
Avg price
Incredible$34.11avg listing price — sweet spot $15–$100
Brand share
Great48%top-5 brand share — no brand owns this niche
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Price range
Good$8.38–$141.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay1,838.55avg incumbent reviews — the moat a new listing must climb
Growth
Okay+9.4%90-day search growth — must beat 0% to launch
Returns
Okay4.2%return rate — above 5% kills the launch gate
Market size
Bad$63K$63K/yr · 176K searches
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, blue topaz necklace is a $63K/yr Amazon United States market (176K searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
blue topaz necklace market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $51K–$68K
- units × avg price
- Conversion rate
- 1.1%
- Avg BSR
- #9,143
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 76%
- Out of stock
- 2.7%
- Avg brand age
- 38 months
- Avg seller age
- 175 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
30 falling
Sellers
40
Top-5 brand share
48%
Top 20: 91%
Top-5 click share
43%
Top 20: 83%
Open market
46%
- JSJOY14%
- FANCIME10%
- Vesitim9%
- Pls Back7%
- Poxtex7%
- LOCIBLO7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +9.4% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 6.8×
Top blue topaz necklace search terms
- blue topaz necklace50K/yr
- topaz necklace40K/yr
- december birthstone48K/yr
- december birthstone jewelry24K/yr
- topaz necklace for women10K/yr
- birthstone for december4K/yr
Top blue topaz necklace products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
JSJOY Gold Birthstone Bracelets for Women Teens December Birthstone Bracelet for Her Birthday Gifts for Friend Sister Gold Link Friendship Gifts for Women Mom
JSJOY$13.054.3★26 rev
Vesitim Butterfly Necklaces for Women Sterling Silver Infinity Heart Pendant Created Topaz Jewelry Gift
Vesitim$66.744.6★161 rev
Pls Back Dainty Gold Charm Necklaces for Women Non Tarnish 14K Trendy Blue Green Cubic Zirconia Emerald Pendant Birthstone Necklaces Birthday Gifts for Women Waterproof Jewelry December(Tanzanite)
Pls Back$8.884.5★658 rev
LOCIBLO November Birthstone Necklaces for Women 925 Sterling Silver Infinity Pendant Created London Blue Topaz Necklace Jewelry for Her 16+2
LOCIBLO$47.534.6★487 rev
Silver Blue Earrings for Women Navy December Birthstone Jewerly Set Blue Jacket Huggie Earring Stack for Multiple Piercing
Poxtex$12.964.4★6 rev
Newest
by launch date
JOYJOD 925 Sterling Silver Dainty Necklace with Topaz Delicate Pendant
JOYJOD$32.7411 rev
ZKJTEARY Siliver Tennis Bracelets for Women Cubic Zirconia Tennis Bracelets Birthstone Bracelet Jewelry Birthday Valentine Mothers Day Gift for Women Mom Wife Her (December-Tanzanite)
ZKJTEARY$9.6654 rev
FANCIME Blue Topaz Birthstone Mother & Child Heart Necklace - Tree of Life Pendant I Love You Mom December Jewelry Gift for Mom Grandmother Wife 16+2 Chain Symbol of Love & Eternal Bond
FANCIME$103.4622 rev
RLMOON Gold Birthstone Rings for Women Non Tarnish 14K Gold Plated Stackable Ring Dainty CZ Emerald Green Gemstone Eternity Band Size 7
RLMOON$9.4572 rev
Silver Blue Earrings for Women Navy December Birthstone Jewerly Set Blue Jacket Huggie Earring Stack for Multiple Piercing
Poxtex$12.966 rev
Trending
90-day click momentumFANCIME Blue Topaz Birthstone Mother & Child Heart Necklace - Tree of Life Pendant I Love You Mom December Jewelry Gift for Mom Grandmother Wife 16+2 Chain Symbol of Love & Eternal Bond
FANCIME$103.464.8★
JewelrieShop Lake Blue Studs Earrings for Women CZ Rhinestones Crystal Ball Fake Pearl Stainless Steel Party Stud December Birthstone Earring Set for Women (3 pairs 6mm Round Dec)
JEWELRIESHOP$8.384.2★
kate spade new york My Love Heart Pendant December One Size
kate spade new york$53.154.7★
B. BRILLIANT Necklace and Earring Sets for Women Sterling Silver 5mm Round Solitaire Dainty Short Genuine Blue Topaz Pendant & Stud Earrings Jewelry for Bridesmaids
B. BRILLIANT$33.354.3★
Vesitim Butterfly Necklaces for Women Sterling Silver Infinity Heart Pendant Created Topaz Jewelry Gift
Vesitim$66.744.6★
What buyers say about blue topaz necklace
What buyers praise and complain about, mined from review topics.What buyers love
“The color is so pretty”
“excellent value for the quality”
“Stones are beautiful in the ring”
“Would make a lovely gift”
“Attractive chains”
“It's huge and it's shiny and perfect for stage or performance”
“it wasnt too expensive so somewhat expected”
“it fits great”
“doesnt rust”
“Its very trendy and a simple”
What buyers complain about
“Not a good fit”
“discusting quality for price almost ripped my ears apart trying to get the cheap backings off”
“This is not the November birthstone necklace picture above”
“This was way more yellow in person”
“had a problem with the clasp as it didn't open”
“Stones clouded up within two months”
“Wish hail was a little thicker”
“Chain is VERY fragile”
“My only drawback—and the reason Im not giving it a perfect rating—is the stone itself”
Top return reasons
Common questions
- Is blue topaz necklace profitable to sell on Amazon United States?
- The niche generates $63K/yr across 38 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +9.4%. Flapen's verdict: Skip it (47/100).
- How competitive is the blue topaz necklace niche?
- 30 brands and 40 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 48% of demand.
- What do buyers complain about in blue topaz necklace?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 4.2%.
- When does demand for blue topaz necklace peak?
- Demand peaks in Nov–Dec; the busiest month runs 6.8× the quietest.
- What does it cost to enter the blue topaz necklace niche?
- Listings span $8.38–$141.65; the average listing price is $34.11 (sweet spot $15–$100). The average incumbent carries 1,839 reviews — the moat a new listing must climb.