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Blue Topaz Earrings

Fail

Buyers convert on only 0.9% of searches, so Blue Topaz Earrings is a Fail.

Flapen Score
43
43 / 100
Ranks 9,936 of 16,930 Clothing, Shoes & Jewelry niches · −2 vs the category median of 45
Market size
$89K/yr191K searches / yr
90-day growth
+1.4%search demand this quarter
Competition
46%top-5 click share · 12 brands · 17 sellers

Flapen Score

Blue Topaz Earrings against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Blue Topaz Earrings is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blue Topaz Earrings market on Amazon at a glance

Shoppers on Amazon United States searched for Blue Topaz Earrings 191K times last year and spent an estimated $89K. The top 5 brands take 90% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 191K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +1.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $89K a year.

Searches, last 12 months
191K
Growth, 90 days vs prior 90
+1.4%
Conversion, latest week
0.9%
Market size, estimated
$89Ka year
Peak month
December2.7× the quietest month
Top search term
blue topaz earrings75K searches a year

02 · Price

A sale here is worth $52.17.

Listings sell for $52.17 on average, from $12.34 to $140.70. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $52.17 that is $0 to $5K a year per listing.

Average price
$52.17inside the $15 to $100 sweet spot
Price range
$12.34–$140.70
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
6.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #3,960 within Earrings. It carries 364 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
97%
Out of stock, average day
3.7%
Average rank
#3,960in Earrings
Average rating
4.25 starsAmazon United States average 4.42 stars
Average reviews
364per listing
Listings tracked
32

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Blue Topaz Earrings products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

17

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

46%

Top 20: 89%

Open market

8%

  • Brand 156%
  • Brand 218%
  • Brand 38%
  • Brand 45%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (6 brands, 8%)

Demand

Blue Topaz Earrings search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Blue Topaz Earrings search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • blue topaz earrings75K/yr
  • london blue topaz earrings38K/yr
  • topaz earrings44K/yr
  • topaz earrings for women17K/yr
  • blue topaz earrings for women11K/yr
  • blue topaz stud earrings6K/yr

Reviews and returns

What reviews say buyers love and hate about Blue Topaz Earrings

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Color”
44%of negative reviews mention “Size-Overall”
6.3%of orders come back
“Smaller than expected”
A buyer, on “Size-Overall”44% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Blue Topaz Earrings questions

Answered from the same tracked data.