Skip to content

Blue Topaz

Fail

Buyers convert on only 0.4% of searches, so Blue Topaz is a Fail.

Flapen Score
46
46 / 100
Top 46% of 16,930 Clothing, Shoes & Jewelry niches · +1 vs the category median of 45
Market size
$23K/yr121K searches / yr
90-day growth
+3.7%search demand this quarter
Competition
29%top-5 click share · 36 brands · 47 sellers

Flapen Score

Blue Topaz against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Blue Topaz is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blue Topaz market on Amazon at a glance

Shoppers on Amazon United States searched for Blue Topaz 121K times last year and spent an estimated $23K. The top 5 brands take 50% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 121K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +3.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $23K a year.

Searches, last 12 months
121K
Growth, 90 days vs prior 90
+3.7%
Conversion, latest week
0.4%
Market size, estimated
$23Ka year
Top search term
blue topaz35K searches a year

02 · Price

A sale here is worth $49.95.

Listings sell for $49.95 on average, from $12.02 to $255.07. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $49.95 that is $0 to $5K a year per listing.

Average price
$49.95inside the $15 to $100 sweet spot
Price range
$12.02–$255.07
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
5.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #13,210 within Earrings. It carries 551 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
95%
Out of stock, average day
3.2%
Average rank
#13,210in Earrings
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
551per listing
Listings tracked
64

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Blue Topaz products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

Brands

36 falling

Sellers

47

Top-5 brand share

50%

Top 20: 90%

Top-5 click share

29%

Top 20: 71%

Open market

43%

  • Brand 119%
  • Brand 212%
  • Brand 37%
  • Brand 47%
  • Brand 56%
  • Brand 66%

Demand

Blue Topaz search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '26DecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 3.0× · 8 of 12 months tracked

Search terms

Top Blue Topaz search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • blue topaz35K/yr
  • blue topaz jewelry23K/yr
  • london blue topaz necklace20K/yr
  • topaz jewelry17K/yr
  • blue topaz pendant7K/yr
  • topaz jewelry for women10K/yr
  • yellow topaz necklace5K/yr
  • topaz pendant4K/yr

Reviews and returns

What reviews say buyers love and hate about Blue Topaz

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Color”
24%of negative reviews mention “Size-Overall”
5.7%of orders come back
“Not a good fit”
A buyer, on “Size-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Blue Topaz questions

Answered from the same tracked data.