Blue Topaz
FailBuyers convert on only 0.4% of searches, so Blue Topaz is a Fail.
- Flapen Score
- 46 / 100Top 46% of 16,930 Clothing, Shoes & Jewelry niches · +1 vs the category median of 4546
- Market size
- $23K/yr121K searches / yr
- 90-day growth
- +3.7%search demand this quarter
- Competition
- 29%top-5 click share · 36 brands · 47 sellers
Flapen Score
Blue Topaz against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Blue Topaz is stronger. Inside it, weaker.
Market
The Blue Topaz market on Amazon at a glance
Shoppers on Amazon United States searched for Blue Topaz 121K times last year and spent an estimated $23K. The top 5 brands take 50% of clicks. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 0.4% of those searches ended in a purchase.
Shoppers searched for this 121K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +3.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $23K a year.
- Searches, last 12 months
- 121K
- Growth, 90 days vs prior 90
- +3.7%
- Conversion, latest week
- 0.4%
- Market size, estimated
- $23Ka year
- Top search term
- blue topaz35K searches a year
02 · Price
A sale here is worth $49.95.
Listings sell for $49.95 on average, from $12.02 to $255.07. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $49.95 that is $0 to $5K a year per listing.
- Average price
- $49.95inside the $15 to $100 sweet spot
- Price range
- $12.02–$255.07
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$5K
- Returns
- 5.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
81% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #13,210 within Earrings. It carries 551 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 95%
- Out of stock, average day
- 3.2%
- Average rank
- #13,210in Earrings
- Average rating
- 4.38 starsAmazon United States average 4.42 stars
- Average reviews
- 551per listing
- Listings tracked
- 64
04 · Newcomers
0 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Blue Topaz products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 29% of clicks. An open shelf where new products get seen.
Brands
36 falling
Sellers
47
Top-5 brand share
50%
Top 20: 90%
Top-5 click share
29%
Top 20: 71%
Open market
43%
- Brand 119%
- Brand 212%
- Brand 37%
- Brand 47%
- Brand 56%
- Brand 66%
Demand
Blue Topaz search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 3.0× · 8 of 12 months tracked
Search terms
Top Blue Topaz search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- blue topaz35K/yr
- blue topaz jewelry23K/yr
- london blue topaz necklace20K/yr
- topaz jewelry17K/yr
- blue topaz pendant7K/yr
- topaz jewelry for women10K/yr
- yellow topaz necklace5K/yr
- topaz pendant4K/yr
Reviews and returns
What reviews say buyers love and hate about Blue Topaz
We read the reviews and the return reasons for every product selling here.
“Not a good fit”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Blue Topaz questions
Answered from the same tracked data.









