blue topaz
Skip itWeak search conversion (0.4%) — this niche doesn't clear our bar today.
Avg price
Great$49.95avg listing price — sweet spot $15–$100
Competition
Great29%top-5 click share — an open shelf
Brand share
Great50%top-5 brand share — no brand owns this niche
Review moat
Good551.33avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay$12.02–$255.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+3.7%90-day search growth — must beat 0% to launch
Returns
Bad5.7%return rate — above 5% kills the launch gate
Market size
Bad$23K$23K/yr · 121K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, blue topaz is a $23K/yr Amazon United States market (121K searches/yr). The top 5 brands hold 50% of demand. Verdict: Skip it — 46/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
blue topaz market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- $37K–$50K
- units × avg price
- Conversion rate
- 0.4%
- Avg BSR
- #13,210
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 81%
- Out of stock
- 3.2%
- Avg brand age
- 47 months
- Avg seller age
- 190 days
Competition & brand share
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.Brands
36 falling
Sellers
47
Top-5 brand share
50%
Top 20: 90%
Top-5 click share
29%
Top 20: 71%
Open market
43%
- DECADENCE19%
- Poxtex12%
- B. BRILLIANT7%
- Myhealingworld7%
- BriLove6%
- Bestyle6%
Demand
Weekly Amazon search volume, last 33 weeks — +3.7% search growth over the last 90 days.Top blue topaz search terms
- blue topaz35K/yr
- blue topaz jewelry23K/yr
- london blue topaz necklace20K/yr
- topaz jewelry17K/yr
- blue topaz pendant7K/yr
- topaz jewelry for women10K/yr
- yellow topaz necklace5K/yr
- topaz pendant4K/yr
Top blue topaz products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Gold Navy Blue Earrings for Women December Birthstone Jewerly Gifts Blue Jacket Huggie Hoop Earring Stack
Poxtex$12.874.0★12 rev
Genuine 14K Solid White Gold 6mm Round Natural Swiss Blue Topaz December Birthstone Stud Earrings
DECADENCE$77.064.4★212 rev
Genuine 14K Solid Yellow Gold 6mm Round Natural Swiss Blue Topaz December Birthstone Stud Earrings
DECADENCE$78.344.4★212 rev
Vesitim Butterfly Necklaces for Women Sterling Silver Infinity Heart Pendant Created Topaz Jewelry Gift
Vesitim$66.744.6★161 rev
Bestyle Gold Butterfly Necklaces for Women Blue Topaz December Birthstone Necklace Funny Cute Cubic Zirconia Necklace Jewelry Mom Wife Grandma Birthday Gifts
Bestyle$23.774.9★25 rev
Newest
by launch dateBestyle Gold Butterfly Necklaces for Women Blue Topaz December Birthstone Necklace Funny Cute Cubic Zirconia Necklace Jewelry Mom Wife Grandma Birthday Gifts
Bestyle$23.7725 rev
Myhealingworld Natural Blue Topaz 4x6mm oval faceted brilliant cut AAA quality loose calibrated gemstones for jewelry making (BOX 2 (Blue Topaz Oval 4X6 MM = 4 Stone)
Myhealingworld$24.970 rev
Myhealingworld Natural Blue Topaz 6mm round faceted brilliant cut AAA quality loose calibrated gemstones for jewelry making (BOX 2 - (Blue Topaz round 6mm = 2 stone)
Myhealingworld$23.400 rev
GEM NOIR Natural London Blue Topaz 7x5MM Pear Solitaire Pendant Necklace for Women in Sterling Silver November Birthstone Jewelry Gifts for Birthday Anniversary Christmas Valentines
GEM NOIR$255.070 rev
Silver Blue Earrings for Women Navy December Birthstone Jewerly Set Blue Jacket Huggie Earring Stack for Multiple Piercing
Poxtex$12.966 rev
Trending
90-day click momentumMyhealingworld Natural Blue Topaz 6mm round faceted brilliant cut AAA quality loose calibrated gemstones for jewelry making (BOX 2 - (Blue Topaz round 6mm = 2 stone)
Myhealingworld$23.400.0★
JewelryPalace Cushion Cut 2.6ct Genuine Blue Topaz 3 stones Rings for Her 14K White Gold 925 Sterling Silver Promise Ring for Women Natural Gemstone Jewelry Sets Rings 9
JewelryPalace$21.864.4★
Myhealingworld Natural Blue Topaz 4x6mm oval faceted brilliant cut AAA quality loose calibrated gemstones for jewelry making (BOX 2 (Blue Topaz Oval 4X6 MM = 4 Stone)
Myhealingworld$24.970.0★
FAMIVES Baguette Wedding Band for Women Solitaire London Blue Topaz Stacking Rings Vintage Filigree Dainty Promise Rings Anniversary Jewelry Size 7
FAMIVES$31.544.3★
B. BRILLIANT Sterling Silver Blue Topaz Cushion-Cut Solitaire Dangle Leverback Earrings & Pendant Necklace Set
B. BRILLIANT$60.294.2★
What buyers say about blue topaz
What buyers praise and complain about, mined from review topics.What buyers love
“The color is so pretty”
“great quality”
“it wasnt too expensive so somewhat expected”
“Beautiful Stone”
“making this a unique piece”
“Sizing is accurate”
“The stones have a bright sparkle”
“Would make a lovely gift”
“Not too heavy”
“which is a quality stone set in sterling silver”
What buyers complain about
“Not a good fit”
“the color is not as vibrant as the pictures”
“Doesn't look like the picture”
“Chain is VERY fragile”
“My only drawback—and the reason Im not giving it a perfect rating—is the stone itself”
“it's not something you can wear constantly so the quality is slightly less than expected”
“Looks more expensive than it is”
“Stones clouded up within two months”
“sooo much lighter than the picture makes them look”
“had a problem with the clasp as it didn't open”
Top return reasons
Common questions
- Is blue topaz profitable to sell on Amazon United States?
- The niche generates $23K/yr across 64 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is +3.7%. Flapen's verdict: Skip it (46/100).
- How competitive is the blue topaz niche?
- 36 brands and 47 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 50% of demand.
- What do buyers complain about in blue topaz?
- Top complaints mined from reviews: Size-Overall, Color, Advertised Vs Actual Product. The return rate is 5.7% — above our launch gate.
- What does it cost to enter the blue topaz niche?
- Listings span $12.02–$255.07; the average listing price is $49.95 (sweet spot $15–$100). The average incumbent carries 551 reviews — the moat a new listing must climb.