Blue Top Hat

Shoppers searched for this 30K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +3.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $16K a year.

Searches, last 12 months

30K

Growth, 90 days vs prior 90

+3.7%

Conversion, latest week

2.1%

Market size, estimated

$16Ka year

Peak month

October16.2× the quietest month

Top search term

blue top hat19K searches a year

Listings sell for $25.32 on average, from $5.10 to $86.02. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $25.32 that is $0 to $3K a year per listing.

Average price

$25.32inside the $15 to $100 sweet spot

Price range

$5.10–$86.02

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

750–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

10.6%of orders · Amazon United States median 2.1%

69% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 24.1% of listings are out of stock. The average listing ranks #4,558 within Headwear. It carries 343 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings

69%

Prime listings

74%

Out of stock, average day

24.1%

Average rank

#4,558in Headwear

Average rating

4.29 starsAmazon United States average 4.42 stars

Average reviews

343per listing

Listings tracked

35

9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

0Amazon's first-year sales bar

Average brand age

49 months